Geo Web Strategist

Introduction
As a Geo Web Strategist within the IBM.com organization you will be part of a team focused on delivering exceptional web experiences curated to engage local audiences and accelerate growth across the APAC (primarily India)

Your Role and Responsibilities
You will collaborate cross-functionally within region and worldwide with stakeholders to land personalize and optimize integrated web strategies that engage local target audiences and ensure business objectives are strategically aligned. You will develop and execute tactics that optimise traffic increase relevancy and empower faster time to value.

The ideal candidate will be a proven web strategist who is creative collaborative and has a passion for data-driven marketing.

• Land personalize and optimize web experiences to deliver outcomes against key business objectives.
• Collaborate across Marketing and business stakeholders to define and drive the Geo/country web strategy (including SEO+SEM).
• Take the initiative to relentlessly test and optimize local web experiences using data research and experimentation.
• Set baseline performance metrics track and report KPIs providing regular updates to stakeholders.
• Be well-versed in a broad set of digital tools across web and analytics.

Required Technical and Professional Expertise

• Bachelor’s degree or equivalent experience
• 2-3 years of experience as a Web Strategist or agency equivalent
• Hands on experience in Adobe Experience Manager Sites Adobe Target Adobe Analytics
• Ability to work in a team environment collaborating with cross-functional teams
• Creative problem-solving skills
• Strong project management and communication skills.

Preferred Technical and Professional Expertise

• Master’s in marketing advertising or design
• 4+ years of experience as a Web Strategist or agency equivalent