Global Campaign Manager

About the Team
Revenue Marketing drives new enterprise client acquisition and expansion pipeline for Miro across three regions - AMER (North America, Latin America), EMEA and JPAC (Japan, APAC). The team uses analytics to find opportunities and then diverse marketing techniques to drive awareness and deepen client relationships with a focus on user and revenue growth. The team includes marketers embedded with all of our country-based go-to-market teams on almost every continent. Revenue Marketing partners closely with many functions at Miro including Product Marketing, Brand and Communications, Sales, and Customer Success. Each role at Miro is based at one of our physical hubs. Mironeers work in a hybrid model, with 2 days a week in the office for all members of the Marketing team.
Successful revenue marketers at Miro think like general managers of their area: flexible but constantly seeking mastery, with strong customer empathy, creative problem-solving, research, synthesis, and analytical skills. They are able to shift from high-level strategy to tactical marketing execution and possess a bias towards personal accountability and action. Much of the team's work starts with cross-functional experiments that lead to bigger investments with global scale.
About the Role
The Global Marketing Campaign's team charter is to support high touch ARR goals by fueling Global Field and Demand Gen teams with powerful content centered programs. We aim to scale global marketing programs in order to influence regional revenue goals and deliver consistent, high-quality, high impact experiences. We are experience oriented, sales-aligned and partner cross-functionally with Product Marketing, Field Marketing, Brand, Marketing Ops and others to co-create and execute end-to-end campaigns which drive Enterprise business growth.
As a Global Campaign Manager, you will partner deeply across the greater Marketing organization to synthesize global content and messaging into programs for Demand Gen and Field to launch locally resulting in more high touch new logo and expansion pipeline. Being part of the Global Campaigns team requires a deep knowledge of Miro's key value propositions and messaging, Revenue Marketing objectives and an understanding of what the Sales needs to win more revenue. You should be an orchestrator by nature, a team collaborator and a content enthusiast who thinks both strategically and tactically.
What you'll do

• Design a comprehensive roadmap and execution strategy of content centered Marketing programs aligned to priority personas, verticals and/or segments aligned deeply with our GTM PMM team and Content & Comms team
• Oversee campaign execution, ensuring projects are delivered on time, within budget, and according to established targets
• Own internal communications and reporting for your campaign(s), keeping key stakeholders informed throughout the planning and execution process
• Build content, tools, and process to enable regional marketers to effectively use campaign programs in their local marketing calendars
• Work closely with the creative team, content creators, and external agencies to develop impactful marketing assets and collateral
• Scale the impact of global Marketing programs by acting as the bridge between Field Marketing and cross functional marketing teams supporting demand generation
• Establish feedback loops with regional marketers and sales leaders to understand local customer needs and refine campaign strategies for relevance and impact

What you'll need

• 7+ years of field marketing, integrated campaign marketing, and/or global programs experience in an enterprise software, B2B SaaS or technology company
• Proven track record of successful partnerships with cross-functional teams and external vendors/agencies
• Deep understanding of campaign launch process including messaging/content concept creation, audience targeting, timing, execution and alignment with internal stakeholders
• Previous experience working with across time-zones with globally distributed go-to-market teams
• Highly results driven with outstanding analytical ability; demonstration of a metrics-driven approach to success and can show meaningful ROI
• Clear communicator that can be articulated across all altitudes of stakeholders (individual contributors to c-staff)
• Excellent written communication skills with a knack for documenting the details
• Proficient in Marketo, SFDC, Looker, Asana, Confluence required

What's in it for you

• 401k matching + Competitive equity package
• Excellent Medical, Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2,000 of charitable donation matches each year

About Miro
Miro provides a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. Our mission is to empower teams to create the next big thing by creating a place where teams can create together seamlessly, regardless of location.
Today, more than 50 million users in 180,000 organizations including Nike, Ikea, Deloitte, WPP, and Cisco depend on Miro to improve product development collaboration, to speed up time to market, and to make sure that new products and services deliver on customer needs.
Miro's visual workspace enables distributed teams to come together to synthesize information, develop strategy, design products and services, and manage processes all throughout the innovation lifecycle. When you look at a Miro Board, you can see hundreds of collaborators moving through the space as named cursors on the screen designing, contributing ideas, providing feedback, and co-creating together with shared tools and information.
Everyone in Miro has access to the same shared capabilities designed for innovation including diagramming, wireframing, real-time data visualization, and built-in support for agile practices. Miro's workspace is integrated with more than 130 other applications including Jira, Azure DevOps, Asana, Zoom, Slack, and Teams, many of which offer two-way integrations and can be dynamically updated directly from Miro.
Miro enables organizations to accelerate time to market and ensure continuous alignment with customer needs and company strategy. In most organizations, Miro is used by product development teams looking for a new, better way to drive innovation. However, we see more teams including marketing, sales, management consulting, architecture, creative design, and HR that are increasingly applying innovation methodologies such as design thinking and agile practices and adopting Miro for this work.
Check out more about life at Miro:

• Youtube: https://www.youtube.com/@lifeatmiro
• Blog: https://miro.com/careers/life-at-miro/all/
• Instagram: https://www.instagram.com/wearemiro/

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro's mission - Empower teams to create the next big thing - is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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