Global Content Experience Director - Global Consumer Services

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

Nike is investing in our Digital Content Experience, focusing on internal and external consumer-facing platforms that provide best-in-class, personalized digital consumer experiences! Our Global Consumer Service Operations team is here to ensure a premier experience for both the consumer and Nike Athlete. We are champions of service and advocates for our consumers! The Global Consumer Service Operations team strives to engage and build lasting, unbreakable relationships with our consumers through operational capabilities and strategies to provide the best possible service experience.

WHO WE ARE LOOKING FOR

We are looking for a leader to help enhance the Nike consumer journey by figuring out how best to communicate to digital consumers the knowledge they need to get the most out of their Nike experience. The right candidate will have analytical skills in editorial strategy, a deep understanding of SEO, online trends, and elegant UX/UI design. We also need a leader that is a strategic problem solver, a skilled and creative writer and copy editor, and a coach with a track record of success. Finally, the candidate will be a strong collaborator while having the discipline to address complex independent projects in a flexible, fast-moving ecosystem.

WHAT YOU WILL WORK ON

As the Global Content Experience Director, you will lead a team that will figure out the strategic direction for all service-related messaging and content for internal and external digital platforms. These platforms include nike.com/help (Get Help), the athlete knowledge base, direct-to-consumer communication, social media, chatbots, phone, IVR, etc. You will also direct content management efforts to ensure all existing content is up-to-date, accurate, and valuable to its intended audience. Leading content management efforts also include the development of an editorial calendar, assignment of work, and development of the style, voice, and tone for all service messaging content.

The Global Content experience director will also engage in collaborative meetings with partners across Nike to determine content needs, develop content to support key Nike business product initiatives, and define and direct the SEO strategy for Get Help Content. You will also be responsible for maintaining a solid partnership with project management teams to set technical work priorities while establishing success parameters.

WHO YOU WILL WORK WITH

This role will report to the Sr. Director of Global Consumer Service Operations and will partner across the Nike matrix, liaising with Digital Product and Engineering, Geo Consumer Service, Legal, Security, Marketing, and Communications. You may also periodically support other partner teams such as Analytics, Flagship, and O2O by attending meetings, collaborating on digital content projects, and helping drive the overall digital offense.

WHAT YOU BRING

- Bachelor's degree in Journalism, English, Marketing, Communications or equivalent combination of relevant education, experience and training

- Minimum 10 years professional experience in digital content strategy, digital management or creation, copywriting, copyediting, or journalism

- Minimum 5 years of leadership experience in a global organization with a proven ability to set strategic direction and lead teams through high-profile projects

- Experience writing and editing for a brand, along with a deep understanding of developing and applying a brand voice

- Experience implementing SEO strategy and knowledge of SEO tools, along with experience analyzing data

- Technical proficiency, and the ability to communicate with technical teams on their terms

- Knowledge of web and/or UX/UI design

- Experience using content management systems

- Experience serving clients or consumers and adept at relationship-building with a solid understanding of a service-based approach

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.