Global Demand Generation Lead

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com

Who you are: A collaborator at heart who thrives in a cross-functional environment and leverages key strengths and expertise of diverse teams to achieve growth. The Demand Generation Lead is responsible for the development, execution, and measurement of targeted campaigns that drive awareness, generate and convert leads, sell a solution, and foster loyalty within the Team Sports and Aftermarket Segments of Avery Dennison Apparel Solutions. The ideal candidate will have digital marketing and demand generation experience, be entrepreneurial at heart, and balance creative ideas with data-grounded strategies. 

Responsibilities:

• Gain a strong understanding of apparel manufacturers path-to-purchase and own strategy to drive prospects through the buyer journey for specific segments.
• Develop and execute demand generation campaigns across a variety of channels, including email, display network, and social media.
• Collaborate cross-functionally with key internal stakeholders and departments including IT, creative, brand and sales teams.
• Build the content marketing strategy to align with the buyer journey.
• Analyze data and metrics to understand the effectiveness of campaigns as well as optimize to drive results within the given budget.
• Manage and track A/B testing outcomes and data.
• Manage multilingual and multinational projects across various timelines, budgets, and review/approval requirements.

• Bachelor's Degree in marketing, finance or analytics.
• 4+ years of B2B experience in demand generation or a related field.
• Strong written and verbal communication skills and comfortable with ad and short-form copywriting.
• Deep experience with marketing automation required. Eloqua experience preferred.
• Experience setting up and utilizing data analysis and metrics tracking. Fluency in Google Analytics and marketing attribution.
• Previous experience working closely with a sales organization to define handoff criteria and set them up for converting leads.
• 2+ years Google Ad Words and LinkedIn Advertising experience.
• Self-starter and innovator with the ability to create, communicate and deploy demand generation strategies fluidly and under truncated timelines.
• Able to engage the sales team on what collateral and campaigns are needed most and build a strategy around market engagement.
• Spanish would be a plus.

This role is a hybrid role. Requiring 2-3 days in our Dallas office. 

#LI-Hybrid

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.