Global Digital Communications & Content Leader

At Dow, we believe in putting people first and we're passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We're a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you're looking for a challenge and meaningful role, you're in the right place.

Packaging that is designed for recyclability, circular plastics that were created from transformed plastic waste, shoes that have gone to space, and high-performance healthcare and hygiene items - these are just some of the important ways plastics today enable our lives. In a world where business and society must be committed to growth with a conscious consideration of environmental footprint, being able to inspire industry value chains to pursue plastics as a preferred materials option is key to delivering value to Dow's customers and helping to drive progress.

About you and this role

Dow Packaging & Specialty Plastics (P&SP) has an exciting opportunity for a Global Digital Communications & Content Leader! This position can be located at any Dow U.S. location. It is expected that the successful candidate will collaborate across time zones with vendors and colleagues around the world.

This position is a rare opportunity for a creative and digitally talented communicator to lead the global digital communications and content strategy and tactics of its P&SP business. In the area of digital communications, you will have primary responsibilities for the effectiveness of P&SP's digital presence across social media, dow.com (both product and corporate sites), strategic online channels, and SEOs/SEMs. In global content, you will be accountable for overall storytelling and editorial calendar on all owned channels, including content strategy and development. Across all digital channels, the role owns organic and sponsored content, analytics platforms, the smart use of analytics and data to improve channel performance and lead generation, and governance and content management processes.

You will also lead the P&SP business communications measurement framework, a robust metrics report that delivers on a monthly and quarterly basis.

B2B communications today is strategic, digital first, and demands an approach that is cross-discipline and even more business focused than before. The successful candidate will be someone who has demonstrated strategic and creative use of digital and content to generate leads, engagement and reputation gains, and is excited to work with the team to use all tools and data available to positively impact business outcomes.

Responsibilities

• Develop and lead the global digital communications and content vision and strategy for the P&SP business in alignment with business and marketing growth strategy and communications priorities.
• Drive the implementation of this strategy with clear milestones and annual goals leading to the achievement of the vision.
• Create and manage the strategic content calendar for the P&SP business, ensuring consistent messaging across markets.
• Serve as subject matter expert and strategic advisor on all things that relate to digital communications, content and channels, providing counsel to business communicators and marketers on digital communications and content strategy, value, channel use, and performance analytics.
• Lead and drive changes within scope of work required to enable the digital transformation of the business.
• Bring latest learnings, trends, tools and analytics and refresh how we use digital to influence business context, differentiate the Dow brand, and drive customer engagement.
• Coach and enable the uplift of digital and content strategy and creation skills on the business communications team.
• Partner with marketing in ensuring that P&SP content on all sections of Dow.com, both public and gated, are inspiring, up-to-date and creatively presented.
• Lead the optimization of SEO content on dow.com and owned platforms for more efficient and effective SEM.
• Track and share performance analytics across all relevant sites and platforms, coaching the business communications and marketing teams on insights to be gained and improvements to be made.
• Represent P&SP on dow.com and other inspiration experience projects, managing internal and external relationships to enable business success.
• Represent P&SP on Dow's Content Advisory Board, working with corporate and business representatives to help drive an integrated approach to storytelling across Dow's communications channels.
• Strategically deploy a team of agency partners to meet P&SP's business communications goals, serving as focal point and managing budget and agency performance.

Qualifications

• A minimum of a bachelor's degree or relevant military experience at or above a U.S. E6 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of 7 years of relevant working experience.
• A minimum requirement for this position is the ability to work legally in the United States or Canada. No visa sponsorship/support is available for this position, including for any type of permanent residency (green card) process.

Preferred Skills

• 10+ years of relevant experience with clear achievements and skills in digital communications strategy, and program and channel management.
• Strong copy writing and editing, as well as a strength for creative storytelling.
• Robust knowledge of emerging digital trends, tools, and analytics.
• Ability to work with a diversity of cultures, across functions, regions and businesses and other stakeholder groups.
• Deft hand at managing multiple projects and clients concurrently.
• Ability to prioritize masterfully to address priorities and meet tight deadlines.
• Able to successfully operate in a matrixed organization with minimal day-to-day direct supervision.
• Inquisitiveness coupled with the desire to continually improve systems, platforms, processes, etc.
• Ability to manage external agency partners.

Additional Notes

Relocation assistance is not available for this position.

Benefits - What Dow offers you

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
• Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you needwhen you need it.
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.
• Become a Dow shareholder through various employee stock programs.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Global Paid Time Off (PTO) policies:
  • Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
  • Paid time off to care for family members who are sick or injured.
  • Paid time off to support volunteering and Employee Resource Group's (ERG) participation.

Join our team, we can make a difference together.

About Dow

Dow (NYSE: DOW) combines global breadth; asset integration and scale; focused innovation and materials science expertise; leading business positions; and environmental, social and governance leadership to achieve profitable growth and help deliver a sustainable future. The Company's ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company in the world. Dow's portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated, science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer applications. Dow operates manufacturing sites in 31 countries and employs approximately 37,800 people. Dow delivered sales of approximately $57 billion in 2022. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.

As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.

Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may call us at 1-833-My Dow HR (833-693-6947) and select option 8.