Global Digital Marketing Manager

The global digital marketing manager will own the creation, optimization, execution and reporting of Exotec's digital marketing strategy. This person is a data-driven digital marketer with a proven track record of leading execution across a broad set of channels that directly drive business impact. The right candidate is comfortable managing numerous projects in a fast-paced, international environment. They are collaborative and capable of bringing together key stakeholders to drive the overall strategy.

• Own and execute global digital marketing strategy for a variety of paid and owned channels including but not limited to Paid Search, Paid Social, Display, Email and Web
• Develop and implement effective search engine optimization (SEO) strategies
• Own the day to day management, optimization and strategy of Exotec's website
• Create strategic briefs and partner with marketing teams to translate those briefs into compelling ad copy, visual assets, and landing pages for use in all digital campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct digital benchmarks on a regular basis with key key competitors to determine opportunities to improve our digital approach
• Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns
• Collaborate with finance staff to set and stay within budget

Requirements

• 5-7 years of relevant, hands-on experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Advanced in Google Analytics, Tag Manager, and Optimize
• Experience with Salesforce & Pardot Experience with GDPR Regulations and Execution
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Excellent verbal and written communication skills in English
• Strong project management skills and attention to detail
• B2B tech company (or within a similar fast-paced industry) experience
• Experience working in an international environment
• Travel up to 20% to attend trade shows and conferences, as needed