Global Event Manager, Brand Events, Global Marketing (Remote)

Global Events Manager, Brand Events, Global Marketing (Remote)

The Global Event Manager, Brand Events, serves as an individual contributor within the Marketing organization, working across the global marketing and commercial teams and reporting into the Head of Global Event Management. This position focuses on delivering the Labcorp brand experience through impactful, external facing events that include in-person and virtual brand activations, industry tradeshows, conferences, and symposia that lead to an increased brand reputation and awareness.

Summary of Responsibilities:

• Collaborate closely with marketing leadership and cross- audience teams to identify opportunities for brand activations and sponsorships
• Collaborate with key stakeholders to determine the brand event strategy, goals and objectives for each event
• Recommend tactics to support goals, measure and report on the success of each event
• Build a 3-5-year brand events roadmap outlining key areas of focus and opportunities that ladder into our strategic marketing priorities
• Curate and execute impactful brand experiences
• Lead the selection of venues, budgeting, securing sponsorships, handling logistics, handling event marketing, negotiating with sub-contractors and evaluating event effectiveness that drives sales and generate awareness
• Drive stakeholder conversations to gain alignment
• Manage day-to-day operations of brand events calendar and mange budget tracking for events.
• Collaborate closely with cross audience stakeholders to identify brand event KPIs, metrics, and create reporting dashboards for leadership
• Manage vendor relationships to ensure event needs are met
• Recommend process improvement initiatives to help streamline and optimize the event planning and evaluation process globally
• Ensure excellent customer service and superior customer event experience

Requirements:

• Bachelor's degree (business, marketing, communications is highly preferred)
• 7-10 years of experience in event strategy, planning and execution
• 3-5 years of experience in planning and executing experiential events and brand activations
• Experience in planning a diverse portfolio of events
• Experience in planning events in EU, UK and APAC highly preferred
• Experience in identifying and building event KPIs, metrics and ROI reporting highly preferred
• Ability to travel domestically and internationally 35% - 40%
• Ability to work in a high paced, virtual environment as this role is 100% remote
• Strong written and verbal communication skills, strong business acumen, able to effectively negotiate

Ideal Candidate will be:

• A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be self-motivated and encourage the same in the team, be highly adaptable and flexible with an ability to change direction when needed and clearly communicate such change in a timely and visible fashion.
• You will be a decisive, strategic planner, manage multiple tasks and deadlines, have excellent problem-solving skills, have strong business and process savvy, and thrive in ambiguity while inspiring team members and partners.
• Additionally, you will have the ability to effectively interact with and relate to people at all levels; have an ability to move and influence a group (stakeholder buy-in), moving stakeholders into a common direction and with a common vision
• Helping guide strategic audience event strategy and vision
• Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tact
• Demonstrated ability to plan, prioritize and follow up on multiple projects
• Demonstrated teamwork, communication (written and verbal), and organizational skills
• Positive attitude and sense of urgency with a demonstrated leadership ability

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.

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