Global Funds Marketing Director (Hybrid - Flexible Options)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.

Are you seeking a position within a growing company? Broadridge is hiring! Our mission is to attract, develop and retain outstanding talent. Being a place where exceptionally driven and hardworking people want to work is how we deliver award-winning services to our customers and ultimately create customer value. Are you looking for a growing and dynamic firm where you can make an immediate impact? If so, we encourage you to read below because Broadridge is growing!

We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you'll be assigned to a Broadridge office and given the flexibility to work remote.

Job Description:

We are seeking a seasoned marketing director to lead our fund's marketing strategy, messaging, and global campaign execution for Broadridge. This is a meaningful growth driver for the company and a unique opportunity to play a key role in an important market segment.

Reporting to the Global Head of Marketing for Asset Management, you will work closely with sales and business leaders to refine the marketing strategy and drive alignment around the messaging and go-to-market plans. You will collaborate with a cross-functional team of corporate marketing, regional marketers, inside sales, and product and account management teams to implement programs flawlessly across markets and channels. You will drive segment-level marketing programs that help our key product lines - regulatory communications, marketing communications, and data and analytics, to drive engagement and demand generation using multiple channels including; search, digital display, e-mail, social marketing, PR, events, and sales collateral.

Interested candidates must have global marketing leadership and asset management industry experience - either from an asset management firm or a Fintech provider. We are looking for an all-around thoroughbred - an excellent storyteller with a digital marketing and data-driven mindset.

Responsibilities:

• Lead the development of the global fund marketing strategy aligned to business and sales goals and manage an associated budget.
• Champion the voice of the customer with a relentless focus on the customer journey across our platforms
• Develop a cohesive message that builds our reputation as the leading authority for the fund's industry in key areas such as data and analytics, regulatory compliance, and communications.
• Build and implement high-impact marketing campaigns that drive demand for our products and services.
  • Deploy an appropriate mix of digital-first marketing tactics to deliver consistent and sustained marketing messages that reach the target audience in each market. Advance our influencer, PR, and events strategy.
  • Create scalable campaign structures that fuel the sales pipeline
  • Elevate our brand in the minds of asset managers through high-impact events and thought leadership programs.
• Embrace a performance marketing culture and optimize the lead generation funnel
• Measure and report on the impact of marketing activities to maximize ROI. Understand the impact from marketing and guide spend optimization decisions.

Qualifications

• University BA/BS degree required; MBA preferred
• B2B marketing professional with 10+ years of experience in a financial service and/or tech company. Significant asset management industry marketing is required, ideally from a fund or asset manager or professional services provider to the industry.
• Global mindset with proven international marketing expertise
• Deep understanding of the asset management industry.
• Understanding of industry buyer needs and macro level trends
• Experienced B2B global marketer with enterprise marketing and ideally ABM marketing experience.
• Ability to understand business needs, audience insights and translate into actionable marketing strategy.
• Strong project management skills. Attention to detail and ability to manage multiple facets of a marketing program and deliver per timeline/budget.

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We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, or military or veteran status and other protected characteristics protected by applicable federal, state, or local laws. US applicants: Click here to view the "EEO is the Law" poster. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation in the event you are unable or limited in your ability to use or access the Company's career webpage because of your disability. You may request a reasonable accommodation(s) by calling 888-237-7769 or by sending an email to [email protected].