Global Head of Marketing

TruRating - be part of something which will change the world.

Take the plunge. Live the dream. Do something which you know will affect the lives of millions the world over and is changing the way businesses and consumers get information and make decisions. Get out of bed in the morning for that adrenalin hit, love the pace, love the challenge, love doing what has never been done before - and love being the best you've ever been. And what's more, owning part of what we're creating and building together.

TruRating is a global, high ambition, high growth tech scale-up. With our multi-award-winning, technology, we take the pulse of what consumers are thinking whenever and wherever they pay -- on the payment terminal, via their mobile or online.

With 80%+ consumers responding instore and 50%+ online, for the first time ever, businesses can now gain access to mass, representative and validated feedback. As the rating also feeds a consumer website to compete with the likes of Yelp! and TripAdvisor, consumers also get trustworthy and representative recommendations on where to go from real customers. And that's just the starting point, our unique data & capabilities are taking us into other multi-billion $ markets.

Partnering with the biggest payment companies in the world, our clients include some of the most innovative and successful brands in international retail. Our client list is rapidly growing as we help merchants react to the rapidly changing consumer world. With global patents registered, the world is there for the taking - and we need to grow our passionate team to help us realise our mission of getting the world's businesses and consumers using and loving TruRating every day.

The Role:

This is a truly exceptional opportunity for a passionate marketeer to help us take our visibility and brand to the next level.

You will join and lead a growing team focused on cutting through industry noise to ensure our message is heard and our unique capabilities are recognised. This means driving activity that delivers deal flow - initially predominantly in the b2b world - alongside building consumer awareness and the b2c brand that will be crucial as we touch millions of people every day.

You will be involved in and lead all key elements of our marketing mix - including helping the team (which includes design, growth marketing and content strategy), scale, revel in overcoming challenges, come up with solutions and generally help the team go from strength to strength.

You will be key to ensuring the sales team has the tools and messaging that they need to progress discussions and bring through new merchants. You will lead ongoing initiatives to plan and deliver events, webinars, social media content, email campaigns, sales materials, thought leadership, influencer partnerships, consumer brand awareness, and marketing campaigns that raise awareness, create marketing qualified leads, and supports the sales to close cycle.

The role requires fantastic project management and communication and a proven talent for offline and online campaigns with a strong focus on lead generation (and processes) and brand awareness. You will lead and be a great 'coach', but also be excited to get your sleeves rolled up and execute. You'll have your own ideas and a passion in delivery and seeing a job through - this isn't a "I'll see what the agency says" kind of team! We're hands on and we'll blossom together.

Requirements

Key responsibilities:

• Manage a small but growing marketing team, providing them with strong direction and support - helping them to thrive
• Organize marketing project plans around OKRs and KPIs that track overall marketing performance and prioritize key projects that allow you to drive results and meet goals
• Ensure focus and quality deliverables across the team and drive a fast pace, without slipping standards
• Work with team members to coordinate campaigns from end-to-end to drive brand awareness through to demand. Maintain brand image and tone of voice across all content and communications
• Collaborate with internal and external stakeholders to deliver effective content, campaigns, and communications
• Take the lead in helping the teams identify and develop data-driven thought leadership, testimonials and case study materials that drive client, prospect, and analyst interest and engagement
• Take a data-driven approach to determine the success of our content and campaigns - identifying learnings and opportunities to optimize and maximize ROI
• Support lead generation and closing of deals across our global markets through fantastic materials and messaging at all stages of the buying cycle - including our website, landing pages, outreach, thought leadership, decks, take-homes, video, 1-pagers, event materials, social and PR
• Support our partners / partnership opportunities with content and materials that help payment and other 3rd party partners build our brand and deliver referrals
• Be a brand ambassador and content king/queen - really know the brand inside out and help to inform and support our content and design team
• Develop and maintain an integrated global calendar of events, campaigns, and other marketing activities, ensuring that our activities are aligned and coherent, and present one brand, and drive the maximum return on investment.

We would love to bring on board someone who has

• A passion for exceptional execution - with the energy, great ideas and eye for detail to lead our global marketing efforts
• 8+ years of marketing experience with demonstrated success in an innovative, market leading / or breakthrough brand - retail / insight knowledge a bonus
• A mix of B2B software and B2C marketing experience (ideally!)
• Had broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record of achievement, proven ability to learn quickly on the job and manage multiple projects simultaneously
• Experience developing, executing and managing events, webinars, partner marketing initiatives, customer engagement programs, online advertising, target account marketing, and direct marketing campaigns
• Experience with growth marketing and demonstrated ability to grow B2B revenues through marketing activation
• Experience with CRM and marketing automation systems
• Fantastic communication, collaboration and interpersonal skills, including written
• Self-reliant, resilient and proactive with high levels of motivation to make things happen, deliver effectively and efficiently
• Loves being part of a high performing team and adds to 'the culture' with the enthusiasm and drive to overcome challenges and turn them into opportunities
• An understanding of agile marketing principles.

Benefits

TruRewards

We offer our TruFamily members many benefits including 25 days holiday wherever you are in the world, a fun and creative working environment, a fully stocked kitchen of treats and drinks, plus our fun summer and winter days out. Our other TruRewards include a comprehensive Healthcare package which includes dental and vision coverage as well as countless other softer perks.

As with everyone in the team, you will have share options and therefore own a part of the company's success.