Global Lead, AdTech

This is a role with one of Slalom's global teams - we are open to hiring in many locations and travel will be required as needed by our clients.

Global Business Advisory Services at Slalom

In today's world, fast beats slow, and the secret to speed is the intersection of people, experiences, and technology. We live in and love that intersection as we help our clients reach for and realize their desired business outcomes. We sponsor and create offerings that enable us to deliver business-led solutions while developing business advisory skills and capabilities.

The Role: AdTech Leader - Media & Agency Services

You will enjoy this role if you are passionate about helping clients plan, build and sustain engaging digital experiences leveraging the latest digital strategies, solutions, and technologies. This role helps clients identify and understand the latest tools and trends in Marketing and Advertising Technology (MarTech and AdTech). to maximize Return on Ad Spend (RoAS) from media dollars while navigating the latest privacy regulations to safeguard customer data.

As an AdTech Leader on Slalom's Media & Agency Services team, you advise and guide business stakeholders to define the future of their digital marketing capabilities - bridging the gap between the business and technology to transform the organization and build engaging and highly personalized experiences for customers.

An expert in the space, you advise brands on their first-

Core Responsibilities

• Guide business stakeholders to resolve problems surrounding digital and traditional media performance, in-house and hybrid agencies models, and ways of working with agency partners

• Define Advertising Technology strategies and solutions across marketing, sales, and service to prepare clients for the deprecation of 3rd-party cookies

• Analyze and understand client's Marketing and Advertising Technology maturity and needs from a people/process/system perspective

• Review clients' first-party data assets and capabilities and assess for maturity, identifying gaps and strengths

• Deliver strategic insights based on best-practices and quantitative analysis, including media efficiency analysis, RoAS assessments and audience segmentation analysis

• Help clients craft first-party data strategies and solutions leveraging cutting-edge solutions that include Data Clean Rooms

• Advise clients as they navigate relevant data privacy laws including CCPA, CPRA, GDPR, etc.

• Help clients plan and implement strategic roadmaps that grow digital maturity and align to organizational objectives

• Help build next-generation marketing teams and capabilities at Fortune 500 brands that seek to modernize their marketing operations, talent mix, and technology stacks

• Support thought leadership of industry evolution, emphasizing data privacy's impacts on digital marketing

• Use and application of research methods such as market benchmarking, stakeholder interviews, maturity assessments and other techniques to gather customer requirements

• Decipher and transform marketing analytics and customer insights into new customer experiences, business strategies and competitive advantage

Core Skills

• Digital Media Strategy & Planning

• AdTech Strategy & Planning

• Marketing & Media Analytics

• Strategic Planning & Roadmap Development

• Audience Strategy & Segmentation

• Business Case Development

Desired Background

• Strategic and tactical working knowledge of digital media platforms, including SEM, social media, programmatic display, and online video

• Core skills in marketing analytics, AdTech/MarTech strategy & planning, competitive benchmarking, maturity model assessments, and agile marketing

• Knowledge of core AdTech used in modern digital marketing including but not limited to DSP, SSP, CDP, and Data Clean Rooms

• Proficiency in developing roadmaps for technological ecosystems needed to better understand customers (e.g., developing RACI for AdTech migrations)

• Experience collaborating with clients to identify barriers for execution of their vision and advise on ways to obtain alignment and action

• Ability to lead and facilitate workshops - discovery, brainstorming, review, and final read-out

• Well-versed in digital transformation and topics relating to Digital Strategy and Marketing

• Experience working with cross-functional teams, having developed ideas to bring together brand goals and tailor objectives and consumer needs

• Previous experience managing a P&L of $2.5M-5M+ is required, and agency or consulting experience is preferred

• Ability to travel as needed by client

• Authorized to work in the US without restriction

About Slalom

Slalom is a purpose-led, global business and technology consulting company. Our purpose-to help people and organizations dream bigger, move faster, and build better tomorrows for all-guides everything we do. And our north star is our vision of a world in which each person has the opportunity to love their life and work.

Since our consulting business started in 2001, Slalom has grown rapidly to 13,000+ team members in six countries and 43 markets. We have close partnerships with over 400 leading technology providers, including AWS, Google, Microsoft, Salesforce, Snowflake, and Tableau.

From strategy to implementation, our approach is fiercely human. We deeply understand our customers-and their customers-to deliver practical, end-to-end solutions that drive meaningful impact.

Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud it invest in benefits that include: meaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer additional benefits such as a yearly $350 reimbursement account for any well-being related expenses as well as discounted home, auto, and pet insurance. Compensation can range from $175,000-$200,000 base+ bonus.

Slalom is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans status, or any other characteristic protected by federal, state, or local law.