Global Marketing Specialist - Turbomachinery Lifecycle Sustainability

Overview & Responsibilities

PURPOSE OF THE JOB

The primary reason for this position is to achieve the following global strategic objectives

• Identify and analyze customer needs for life cycle sustainability of installed process turbomachinery using remote monitoring technologies and programs and prepare development requirements in response to market demands.

• Plan new remote monitoring services for mechanical rotating equipment (including process pumps, compressors and turbines) in the petrochemical industry/sustainability market, create development requirements, work closely with the development department for market introduction, and create and manage business plans.

• Plan, negotiate, and lead the conclusion of strategic alliances/contracts with key customers, suppliers, system providers, and industry associations. 

• Develop and recommend revenue-based strategic business models for long-term business development

• Understand market conditions, customer requirements, competitor behavior, threats and opportunities

• Using the information and data obtained through the remote monitoring service, plan new service ＆ support business, create development requests, and provide input to the development department.

BACKGROUND and EXPERIENCE

• Technical degree with strong technical background, additional Marketing qualification preferred 

• Minimum 10 years in the turbomachinery industry, preferably in remote monitoring services for mechanical rotating equipment in customer-facing roles such as sales, projects, marketing, business development etc.

• Exposure to oil & gas sectors, preferably at an international level, will be an advantage

• Proven and demonstrable kills in market analysis and strategic planning

• Ability to think outside-the-box and propose result-oriented innovative and creative approaches

• Strong fact-based decision-making capability with clear conclusions and recommendations

• Excellent online & offline presentation skills - visual and verbal - able to highlight details concisely

• Knowledge of Elliott and/or competitor products & markets, new and after-market is an advantage

• Experience of interaction at various levels of internal & external cross-functional teams

SPECIFIC JOB RESPONSIBILITIES/COMPETENCIES

Specific job responsibilities, in addition to activities listed above, include:
Identifying & leading cross-functional team members for formulating customer Asset Monitoring strategy including, but not limited to

• Equipment History Card

• Data Storage, Analytics and Diagnostics

• Health Monitoring

• Performance Prediction

Research, analyze and resolve potential customer engagement barriers including, but not limited to

• Data Residency location

• IPR and Data Privacy / Protection Laws

• Customer Company Policies 

• NDA and SLA detailing

• Contractual Liability Limitations

Working with cross-functional teams to develop & implement

• Machinery Data Analysis & Diagnostic models

• UIs - App, Internet Browser etc. with alerts (SMS, email, others)

• AIML based Performance Prediction models 

Long term planning and implementation of S&S business
Alignment of strategies, development and growth objectives
Initiate novel strategies in conjunction with other business units
Prepare strategic business development plans
Managing aftermarket knowledge - developments, trends, competitive environment, regulatory changes, and media directions
Research on international markets, governments, educational systems/institutions, prospective partners etc.
Analysis of market segment and customer research data to identify and prioritize market trends, new applications, new customers, strategic alliances, strategic business partnerships and potential mergers and acquisitions in the aftermarket business
Carry out special projects as may be assigned from time to time
 

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