Global Product Manager, Upper Extremities - Austin, TX

Job Description

The Upper Extremity Product Manager is responsible for marketing strategies required to drive revenue growth in the highly competitive Upper Extremity Market. The Product Manager will work closely with Sales Teams, Product Development, Clinical, Quality, Supply Chain, Medical Education, and Sales Training to implement effective marketing strategies and drive portfolio strategy and commercial execution.

Job Responsibilities:

• Develop understanding of the upper extremity market landscape: market trends, customer priorities, and competitive landscape to shape our go to market approach
• Project management of global marketing activities such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and global financial valuations
• Builds partnerships with supply chain, operations, product development, quality, regulatory, etc. to ensure alignment on priorities, realistic assessment of capabilities, and proactive prioritization/allocation of shared resources.
• Provide technical product support
• Establish ongoing customer feedback mechanisms and use the information to make continuous improvements (e.g. regional input, global customer advisory groups)
• Perform global pricing analysis and set cost of good and pricing strategy
• Craft segmentation and product positioning with targeted value propositions
• Define and implement effective targeting, develop physician champions, and capture input to drive marketing decisions
• Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.
• Marketing lead for NPD process to drive marketing deliverables to completion. Maintain product progress through key NPD milestones and the launch of new products. Includes:
• Collaborate with R&D to accurately translate customer needs to product features
• Work with cross-functional team to meet milestones to ensure timely product launches
• Communicate project status and challenges and make recommendations for swift and appropriate resolution.
• Develop all relevant financial analysis and plans
• Lead launch planning and execution activities
• Collaborate with cross-functional teams to ensure revenue goals are met. Specific deliverables may include:
• Develop/maintain forecast planning for inventory requirements
• Develop/recommend product portfolio marketing strategies to achieve revenue, profitability a and market share objectives
• Liaise with other business units and divisions to leverage new and existing product technologies to improve sales

Competences:

• Highly collaborative with ability to meet needs of multiple partners
• High energy and engaging; Ability to build relationships and influence across a global organization
• Strong, confident interpersonal skills
• Excellent communication, relationship-building, and project management skills are critical to success
• Proven ability to operate in a multifaceted environment with a sense of urgency
• Willingness to "roll up sleeves" to perform at all levels and assist in areas outside of core responsibilities
• Excellent verbal, written and presentation abilities
• Familiarity with new product development and driving new product launches
• Excellent excel and power point skills
• Understanding of competitive products and go to market models is a plus

Experience:

• 2-5 years demonstrated marketing experience preferably in the orthopaedic or related market.

This position reports to the Smith+Nephew Extremities Division which is headquartered in Austin, TX.

Travel Requirements: up to 30%

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.