Global Senior Channel Marketing Programs Manager

Our growing channel marketing team is responsible for all aspects of Cato channel engagement and interaction, including partner acquisition, onboarding, campaigns, promotions, enablement, outbound and inbound communication, and more. 

Responsibilities include: 

• Lead integration of new Partner Portal with Cato IS team for the Channel Marketing organization. 

• Develop and implement channel marketing programs at scale that align with company objectives and drive Channel Partner growth. 

• Collaborate with regional channel stakeholders to ensure consistency and effectiveness of programs across all regions. 

• Oversee partner portal marketing processes, campaigns, and content, ensuring they meet partners’ needs and support business objectives. 

• Utilize data analytics and dashboards (creating them where needed) to inform marketing strategies, track performance, and optimize campaigns. 

• Monitor and analyze program performance, providing insights and recommendations for continuous improvement. 

• Coordinate with other marketing teams to create and leverage compelling in-house marketing tools (ABM, content syndication, targeted campaigns), program content, and resources. 

• Develop and manage programs budget, ensuring efficient allocation of resources. 

• Build and optimize channel marketing processes within information systems to efficiently support business needs and maintain high partner experience.  

• Continuously seek opportunities to improve project management processes and tools.  

• Support localization of the partner portal and programs for non-English speaking focus regions which requires localization collaborating with regional channel stakeholders. 

Requirements: 

• B.A or equivalent university degree (MBA advantage)  

• 5-10 years of experience in channel marketing programs experience 

• Experience in initiating and driving (A-Z) marketing activities with clear goals/KPIs  

• Experience in managing cross-organizational projects  

• Hands-on experience with marketing automation. SFDC and Marketo  

• An outstanding team player  

• Strong analytical skills   

• Strong presentation and storytelling skills  

• High Excel proficiency   

• Proficient in Vertical campaigns 

• Native English speaker  

• Willingness to travel abroad  

• Reporting to Director of Global Channel Marketing Director. The ideal candidate will be a self-driven and ultra-organized individual.