Global Social Media Specialist, Jabra / BlueParrott

GN is hiring a Global Social Media Specialist within its fast-moving and award-winning Gaming & Consumer Division to take the lead across three critical areas: strategic editorial, social programing, and content deployment across all primary Jabra (Consumer) and BlueParrott social handles and community platforms.

Who Are We? An Intro to GN

The GN Group is a global leader in intelligent audio and video solutions that is on a mission to Bring People Closer. GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technology that enhance the senses of hearing and sight.

As an innovation powerhouse, GN develops and markets an award-winning range of audio and video devices. Within the dynamic Gaming & Consumer Division this includes truly wireless earbuds, and wireless headsets, for active professionals and gaming enthusiasts. The Gaming & Consumer Division markets its products under the Jabra, BlueParrott and SteelSeries brands.

Meet The Team

You will join an ambitious Global Consumer Marketing Team that is responsible for demand generation initiatives intended to maximize sell-out either D2C or via our retail partners worldwide (as well as proposition development, product inception & launch/go-to-market planning). This role will report to the VP, Global Consumer Marketing and will require close collaboration with our Regional Marketing & Sales Leads, as well as Central/HQ Marketing functions (such as Marketing Insights, Brand & Creative Development, and PR). The successful candidate will work flexibly from our Chicago office, sharing learnings within the Social Media Center of Excellence we've established there, and work closely with the Consumer Marketing Team in Copenhagen & London.

As our Global Social Media Specialist, you'll play a key role in developing, growing & converting our social media audiences across our Jabra brand (with focus on our Consumer portfolio of wireless headsets & truly wireless earbuds), as well as our US/CA centric BlueParrott brand. As such, you will be able to link Jabra/BlueParrott business objectives to innovate social comm's strategies to deliver actionable opportunities across the entire Jabra/BlueParrott social eco-system (excluding LinkedIn).

What's The Role About?

Within the Gaming & Consumer Division we are at different stages on our social media journey. Across the Gaming (SteelSeries) part of our business we enjoy a strong, established presence, driven by an established social media team, whereas within Consumer (Jabra/BlueParrott) we have a fledgling social media presence. The challenge for the new role of Global Social Media Specialist will be to establish a presence across all primary social platforms and position both Jabra (Consumer) AND BlueParrott as brands developed by enthusiasts for enthusiasts, whether that's as a leader in premium audio helping our audience achieve their fitness goals through the power of sound, or as custodian of the #1 headphone choice for truckers in the US and Canada.

Tasked with developing Jabra/BlueParrott's social media platform strategies, including establishing new presence on high-growth platforms (TikTok), the role be responsible for monitoring and pro-actively increasing social (organic) traffic and engagement performance across both brands. You will be required to communicate and foster relationships with both internal and external stakeholders to shape our social strategies (Internal stakeholders including Regional Consumer Marketing, Brand/Creative, PR, Digital, Paid Media & Insights), and to leverage those relationships to provide content and ongoing storytelling across social platforms. At the same time, you will need to be confident with creating & reviewing organic social and video content, as well as social campaigns, ensuring traffic & growth targets are met.

Main Tasks & Responsibilities - What Will You Be Doing?

• Initial (within first month) set-up of all social media channels/platforms for both brands
• Establishment of internal documentation on KPIs, tracking, account security, etc.
• Selection/implementation of social media tools necessary for scheduling, content creation, and publishing.
• Determining what the brand voice will be on social media (in collaboration with internal stakeholders) and acting as the master gatekeeper of the Jabra/BlueParrott social media/digital content calendar.
• Conceiving, implementing, and measuring social media marketing campaigns across all relevant channels.
• Setting KPIs (such as targets for number of shares or likes) and measuring actual campaign's performance against these.
• Reporting on campaigns, product launches and partner activations, and augmenting these based on analysis to ensure the most effective approach.
• Ideation, creation, and scheduling of regular content across all relevant channels per campaign, product, and community activation. Without heavy reliance on agencies.
• Lead all communication with regional consumer marketing leads & key internal stakeholders on priorities, post approvals, and best practices.
• Work on strategic cross-promotion opportunities with external partners to build awareness and engagement.
• Interacting with consumers & other stakeholders via social media accounts.
• Researching social media trends and informing management of changes that are relevant to the company's marketing activities.

Key Profile Requirements - Is This You?

• Minimum 3-5 years of Social Media Management experience.
• Deep knowledge of all social media platforms and continuous passion for learning about the social media industry (new platforms, trends, best practices, etc.).
• Creativity in on-brand content creation (& effective working with brand team).
• Strong aptitude for writing platform-specific copy.
• Effective stakeholder engagement & ability to communicate effectively to senior executives as the social media champion/expert within the business.
• Interest in consumer electronics/audio and/or sports technology.
• Understanding how brands can effectively use social media to build community, drive awareness, and activate users to become fans.
• Ability to connect analytical social data & relate it to sales/ campaign effectiveness.
• Basic knowledge of Adobe Photoshop and/or Premier preferable.
• Self-starter with ability to work across geographically dispersed, international teams. Non-reliant on agencies and enjoys all aspects of social media management.

Equal Opportunity Employer

GN Audio/Jabra makes life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible. Our integrated headset and communications solutions assist professionals in all types of businesses in being more productive. Our wireless headsets and earbuds are designed to fit any lifestyle - from sports enthusiasts to commuters and office workers. Jabra is part of the GN group, which operates in more than 90 countries across the world. Founded in 1869, GN group today has more than 6,000 employees. GN Audio an EEO Employer and does not discriminate in employment based on race, color, religion, gender, national origin or ancestry, age, disability, veteran status, military service, sexual orientation, genetic information, or gender identity.

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E-Verify

GN Audio / Jabra participates in E-Verify. View the E-Verify poster here. View the Right to Work poster here.

Disability Accommodation

If you have a disability and you believe you need a reasonable accommodation to search for a job opening or to submit an online application, please e-mail [email protected] or call 978-606-2210. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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