Global Upstream Marketing Manager

Axogen is hiring for a Global Upstream Marketing Manager in Tampa, FL!

Job Summary of the Global Upstream Marketing Manager

The Global Upstream Marketing Manager is a key marketing position and will have responsibility for working crossfunctionally to bring new technologies to market with a goal to grow the company’s business and strengthen its position in the market. This position will play a lead role in the development and implementation of the overall pipeline marketing strategy for Axogen’s surgical portfolio. This includes the creation and coordination of product development and launch strategies including product needs, definition, product positioning, voice-of-customer input, clinical strategies, global market entry strategies, product road maps, competitive/market intelligence, pricing & profit margins, and forecasting. This role will work with the upstream marketing team to ensure that the business maintains the right cadence of innovation and launches to maintain an impressive growth trajectory. The position will report to the Director of Global Upstream Marketing.

Requirements of the Global Upstream Marketing Manager

• Bachelor’s Degree in Marketing and/or in a related field. 
• Minimum of 3 years of success and progressive experience in marketing and product management in the medical device or biologic. 
• Experience translating customer needs into design inputs through voice-of-customer and market research.
• Experience supporting new product development teams from concept to commercialization. 
• Experience developing and executing product launch plans.
• Demonstrated experience in developing and communicating a compelling brand value proposition is a must.
• Orientation towards delivering on goals and being part of fast-moving, collaborative team
• Ability to manage multiple priorities in fast-paced environment.
• Must demonstrate strong interpersonal and communication skills with various levels of management and demonstrate the ability to manage differences and needs between multiple stakeholders.
• Willing and able to travel domestically, up to 35% of the time to respond to the needs of organization.   
• Proficiency with MS Office Applications including Word, Excel, Outlook, and PowerPoint.

Preferred:

• Master’s in Business Administration and/or in a related field.
• 5 or more years of success and progressive experience in marketing and product.
• Experience expanding technologies into new clinical markets and / or surgical applications is preferred. 

Responsibilities of the Global Upstream Marketing Manager

• The specific duties of the Global Upstream Marketing Manager include but are not limited to:
• Develop a deep understanding of customer needs, market trends, and technology trends to identify and assess growth opportunities and create strategies that deliver patient-centric solutions to achieve revenue targets.
• Serve as voice of the customer on product development teams leading the advancement of on-target, clinically meaningful products to market in a timely fashion. 
• In partnership with the product marketing team, develop launch plans, commercialization strategies, product pricing, segmentation, positioning, and targeting.
• Identify and execute market research activities to identify trends in the market, uncover competitive intelligence and unmet clinical needs, refine product development plans and develop market forecasts. 
• Identify and pursue incremental growth opportunities outside and within the existing portfolio.
• Manage all aspects of product lifecycle management, including leading cross functional teams. 
• Work closely and effectively with sales team, key opinion leaders, and surgeon customers to identify new product opportunities, improvements & modifications to the existing product lines.  
• Serve as a marketing expert to contribute to the development of clinical study designs and publications for products under development. 
• Support business development team activities such as due diligence and financial modeling to strategically grow our product portfolio. 

Location

111 West Oak Ave., Tampa, FL  33602

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