Global Website Strategy Manager (Hybrid - Flexible Options)
Job Description
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.
We are seeking a collaborative and savvy Website Strategy Manager to join our Global Brand & Digital Marketing team, whose mission is to unify our brand strategy with creative design and digital channels in order to drive the goals of our clients, prospects, business, and brand. You will be a critical part of the team that helps rebuild the airplane as we fly it, optimizing experiences big and small, short- and long-term. You'll help us integrate with the complete marketing picture - by crafting the experience at the heart of most client and prospect journeys, throughout the funnel and across channels.
You should be both a self-starter and a collaborator, as each digital channel needs to thrive on its own and in concert with each other. You should be comfortable diving into Martech stacks, analytics and reporting platforms, and front-end experiences. SEO should be at least a familiar second language. Landing page customization and optimization should be your jam. Taxonomy and information architecture should be phrases and disciplines that excite you.
Our open, diverse, and fun culture is our strongest asset, and we'll look to you to add to it. We're all high performers at the forefront of fintech, so we are constantly learning, experimenting, and teaching, together. This role is considered hybrid, which means you'll be assigned to a Broadridge officeandgiven the flexibility to work remote. We travel occasionally to collaborate in person or attend company or industry events.
We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you'll be assigned to a Broadridge officeandgiven the flexibility to work remote.
Job Responsibilities:
- Lead the strategy that drives our evolving web experience, informed by myriad inputs, including analytics, evolving brand and product architecture, the competitive landscape, and leading practices of top-tier B2B customer experience
- Partner with Web Ops to use current capabilities and processes to their fullest and help prioritize and roadmap future capabilities
- Partner with our in-house Creative Design team and external agencies to create new, and refine existing, experiences designed to meet performance goals - and delight users along the way
- Go deep with our analytics and data teams to understand how data is collected and used, and to define and socialize the impacts of tactics and experiments
- Plan the long-term taxonomy and information architecture, in partnership with many partners and stakeholders
- Develop and socialize thought leadership on web experience to our segment marketing partners
- Build a cohesive omni-channel user experience that consistently represents the Broadridge brand across multiple web experiences and digital marketing channels
Preferred Qualifications:
- Minimum bachelor's degree
- 4-7 years' experience in digital marketing and website experience management
- Proven aptitude for improving website user experiences using data to inform decisions
- Experience driving SEO results
- Experience redesigning (or optimizing) a complex website
- Experience evolving site architecture and taxonomy (ideally with organizational buy-in)
- Strong understanding of marketing, content, and analytics technology and how they work together to serve users and the business
- Strong communication and presentation skills, demonstrated experience briefing leaders on learnings and recommendations
- A critical thinker with a proactive approach to solving problems
- Demonstrated success partnering with web ops, analytics, design, content, and CRM to drive marketing success
- A desire to make a huge impact on an already successful brand with great people and products
Salary range $85,700- $ 120,000k. Bonus Eligible.
Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.
Please visitwww.broadridgebenefits.comfor more information on our comprehensive benefit offerings.
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Disability Assistance
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, or military or veteran status and other protected characteristics protected by applicable federal, state, or local laws.US applicants: Click here to view the "EEO is the Law" poster. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation in the event you are unable or limited in your ability to use or access the Company's career webpage because of your disability. You may request a reasonable accommodation(s) by calling 888-237-7769 or by sending an email to [email protected].
Date Posted
11/21/2022
Views
10
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