GM, DTC & Personalized Marketing

Relocation Assistance Offered Within Country

# 157903 - New York, New York, United States

Who We Are

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

Colgate's Consumer Experience & Growth team is seeking a General Manager for our DTC and Personalized Marketing team with experience in brand and performance marketing, digital commerce, CRM, consumer loyalty and consumer affairs.

Key requirements include strategic direction and execution of growth plans, managing a P&L and driving sales performance with paid acquisition via properties such as Facebook, Affiliate, Google, etc. to run the business(es). Defining and executing a holistic approach to consumer loyalty, CRM and 1P data. Leading our consumer affair strategic direction and execution. You will manage a team, work with agencies and closely collaborate cross-functionally within the North American business.

WHAT YOU WILL BE DOING:

• Lead DTC, CRM & Consumer Experience growth plans, and drive data centric approach across the North America division
• Build short & long term strategy focused on consumer journey from awareness, consideration, conversion to loyalty. Leverage CRM platforms, tech stack, content and journey to build LTV
• Manage all DTC, CRM and Consumer experience activation & deliverables such as revenue, promo plans, A/B Test, performance media, creative, content, UX/UI and web development
• Partner closely with Omni-channel marketing, brand and IT leads to align with larger brand initiative, innovation strategy and building strong learnings agenda
• Influence all IT tech stacks in relations to marketing & media and ensure it aligns with future business growth plans (ex: CRM, CDP, Loyalty Platform & websites/DTC)
• Provide guidance to the media & measurement team on creative testing, audience segmentations, media channels performance and its impact across the funnel by leveraging DTC, CDP & CRM platforms.
• Develop and measure impact of CRM & Consumer Experience on overall brand performance in close partnership with media, brand, & measurement team. Drive long term efficiencies and relevance across eCommerce ecosystem
• Develop & oversee seven direct reports (Team of 15) who are subject matter experts in areas of DTC, CRM & Consumer Experience.
• Develop short and long term strategy for the DTC business with focus on driving Loyalty. Responsible for developing relevant dashboard and reporting tools that deliver insights, democratize data and provide visibility to complete consumer journey. Some of the measurement may include DTC traffic, AOV, CAC, various acquisition channels such as social, affiliate marketing, eMail, audience segment, promo learnings and LTV
• Develop a learning agenda along with prioritized test & learn initiatives to feel strategies and actions for innovation, brand, content development, and category strategies
• Manage DTC P&L & Budget to meet goals and capitalize on opportunities, track performance monthly
• Improve long term profitability by providing guidance on innovation and promotional plans, assortment, programs (ex. subscriptions, rewards program) and other digital marketing tactics to achieve KPI's
• Drive cross-functional projects to support strategic omnichannel initiatives and opportunities
• Partner with IT, Web Development, UX/UI team to elevate the consumer experience (engagement/conversion) and on web security, privacy, accessibility, AB testing
• Develop strategy and integration of consumer experience insights, data, response rate, social listening tools within larger test & learn activation across DTC & CRM
• Champion the DTC business and advocate for product innovation, formats, and processes needed for success
• Manage supply chain lead to plan for inventory, forecasting and purchasing needs
• Manage large and small agency partners and their performance
• Lead our consumer affairs strategic vision and execution working cross functionally to define overall strategic vision, define consumer engagement touch points, and technology roadmap
• Leverage Consumer Affairs data and insights to influence strategy and execution across NA key stakeholders

CORE ATTRIBUTES:

• Ability to work cross-functionally is critical - you will be working with numerous teams to meet objectives
• Strong leadership skills to manage team members, agencies and cross-functional teams
• Highly experienced in DTC ecommerce - Shopify experience preferred
• Proficient knowledge of digital marketing - paid media (Google, FB/IG), SEO, A/B testing, email, affiliates, etc
• Ability to develop and translate a DTC learning agenda to inform cross-functional strategies
• Leading innovative test & learn initiatives and IT roadmap
• Comfortable working with multiple data sources - Google Analytics, Tableau, Shopify, Vendor data (ex. Recharge Subscription platform)
• Experience managing performance and budgets with digital agencies
• Entrepreneurial - take initiative to identify and action growth opportunities for your business
• Adept at presenting information, proposals and sales reports/trends
• Proven track record of delivering strong sales results and performance versus goals

WHO WE NEED:

• 15+ years of experience, with 5+ digital marketing experience within the eCommerce / Direct Response space required
• Bachelor's degree in marketing, business or related fields
• Entrepreneurial drive with willingness to roll up sleeves and get hands dirty
• Experience across executing within Social Media and Google platforms (FB Ads Manager, Google Ads, etc.)
• Comfortable with Google Analytics
• Self-motivated with excellent communication skills

Compensation and Benefits

Salary Range $250,000.00 - $300,000.00 USD

Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office/market location. In addition to base salary, salaried employees are eligible for annual discretionary bonuses, profit-sharing and, for Executive-level (salary grade 16 and above) roles only, long-term incentives in the form of Restricted Stock Units and/or Stock Options.

Subject to the terms and conditions of the applicable benefits plans then in effect, all salaried employees are also eligible for a competitive benefits package which includes:

• Insurance: Employees (and their eligible dependents) are eligible to participate in Company-sponsored Medical, Dental, Vision, Basic Life Insurance, Accidental Death & Dismemberment and Disability insurance plans.
• Retirement Plans: Employees are eligible to enroll in Colgate's 401(k) plan, which provides for company matching contributions subject to eligibility requirements
• Vacation/PTO: Employees receive a minimum of 15 days of vacation/PTO leave annually
• Paid Holidays: Employees receive a minimum of 13 paid/floating holidays annually
• Paid Sick Leave: Based on location and consistent with applicable state and local law, employees receive a minimum of 40 hours of paid sick leave on January 1st of each year
• Paid Parental Leave: Eligible employees may take up to eight weeks of paid parental leave and 12 weeks of unpaid leave (varies for employees with fewer than 12 months of service and is subject to hours worked requirements)

Our Commitment to Sustainability

With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people - ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.

For additional Colgate terms and conditions, please click here.

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