Go-to-Market Manager

Job Description
The Go-to-Market manager will play a central role in leading Perfect Path to Purchase agenda for Eastern Europe: GTM, Sales digitalization, DPEX program implementation.
This position will report directly to the Head of Sales Excellence Eastern Europe and is based in Amsterdam.
Key Responsibilities:

• Execute the development of the Hybrid Managed Model: Deployment of the 3YS GTM strategy, Roles & Responsibility definition, people onboardings, engagement plan, next steps and development plan; Playbook creation for repeatable models in Retail & Away from Home channels; KAM model improvement
• Lead the creation of a Distributor Partner change playbook, supporting the commercial team on execution
• Manage and support the direct sales model: assist the Head of Sales Excellence in creating the GTM Roadmap for new markets; support commercial roadmap implementation, manage the Merchandisers strategy in Czech Republic.
• Implement Global Programs specifically the Hospitality Program,
• Enhance JVP and implement DPEX Scorecarding: tracking KPIs, reporting results via presentations, dashboards and newsletters
• Lead business cycle continuous enhancement: standardize commercial plan-sign off to improve forecasting, External MPR, create methodology to improve DP category management
• Implement the Perfect Store program: Image recognition & Analytics
• Digital projects development: POS Potential // Sales Tech Ecosystem // Nielsen // Focus // SharpGrid
• Lead analytics in Commercial team - reporting, visualizations and dashboards preparation

Key requirements:

• 5+ proven experience in sales excellence, go-to-market strategies, and key account management
• Experience in managing distributor partners and direct sales models
• Experience in implementing digitalization projects and global programs

Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.