Job Description
Collaborate and design creative materials for GuideWell and Florida Blue. Partner with colleagues on the creative team to translate business objectives into strategic solutions in all tactics, with an emphasis on creative materials: print collateral, environmental graphics, digital designs, social assets and more. This position ensures the adherence to GuideWell and Florida Blue brand guidelines.
What You Will Be Doing:
- Create effective designs for marketing assets based on business goals, audience behaviors and best practices, with a focus on retail and field marketing.
- Generate well thought-out marketing templates, such as event calendars for the Florida Blue Centers, leveraging approved brand visual elements to ensure messages are presented effectively.
- Brainstorm ideas and collaborate with team members.
- Revise and/or finalize designs based on team feedback, always working to make the creative better.
- Stay current of and incorporate best practices and up-to-date conventions in all matters of advertising.
- The essential functions listed represent the major duties of this role, additional duties may be assigned.
What You Must Have:
2+ years related work experience to include design experience with a proven track record (Portfolio) in the design and creative development and implementation of successful design concepts
Related Bachelor's degree or additional related equivalent work experience Web Design, Fine Arts, Advertising and Graphic Design
Additional Required Qualifications
Knowledge of current trends in design concepts, typography and layout and presentation.
Understanding of brand identity application in visual communications, including the digital space.
Demonstrated brand expertise in developing brand guidelines, corporate identity implementation, conceptual prototyping, designing environments and spaces, and digital assets
Strong interpersonal, oral, and written communication skills.
Excellent Adobe skills, including Photoshop, Illustrator, and InDesign.
Strong design portfolio and demonstrated design sensibility.
Solid organizational and problem-solving skills, attention to detail and ability to multi-task.
What We Would Prefer:
Creative conceptualizing/strategy expertise.
Experience working in a fast-paced corporate environment.
General knowledge of health care and health insurance industry
HTML5, CSS3 and WordPress knowledge and skills.
Familiarity with response web design.
Familiarity with email marketing.
Strong portfolio.
General Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.
We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.
Date Posted
09/01/2022
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