Graphic Designer

Who You Are

As an early member of Spot & Tango’s design team, you’ll have the unique opportunity to help us continue building beautiful assets and experiences for our users and customers, while also wearing multiple hats – working across visual, graphic, and product (UI/UX) design. You will be collaborating cross-functionally with marketing, operations, product, engineering, and CX and will work closely with the COO, Sr. Director of Brand Marketing, Director of Engineering, and our product / design teams. This is an exciting role for an ambitious, detail-oriented designer who wants to drive immediate impact at a leading pet health & wellness startup.

Responsibilities

• Lead graphic design work across marketing lifecycle customer touchpoints in both digital and print formats – performance and brand advertising, packaging, marketing collateral, blog & social content, landing pages, digital assets, email templates, SMS marketing graphics, etc. – leveraging external design talent as necessary
• Engage with external agencies as part of our broader re-branding work (e.g., updating brand guidelines, systems, typography, color palette, brand voice, illustrations and visual language)
• Create simple animations and illustrations using defined stroke and style (preferred)
• Partner with marketing team and UI/UX designers to implement new brand guidelines across customer touchpoints. In the meantime, leverage existing brand guide to ensure all digital assets and experiences are cohesive
• Collaborate with product, marketing, and engineering teams to ideate and design engaging new digital experiences on our web and mobile platforms
• Create designs with purpose – think strategically about customer acquisition and retention (we are a subscription business) and design with business objectives in mind
• Design and optimize a variety of web pages and digital experiences, including landing pages, product detail pages, checkout screen, customer portal, our homepage, personalized questionnaire flow, and blog / newsletters
• Support the product (UI/UX) design team on digital product development and launch (e.g., user research wireframes, web and mobile design, implementation, and optimization)

Requirements

• 3-5 years working as a visual, graphic, or product designer
• Extensive experience with digital design (performance and brand ads, organic social posts, emails, blog, social content, landing pages, general marketing content)
• Some experience with animation preferred
• Some experience with illustration preferred
• Experience with physical design (e.g., packaging, marketing collateral, OOH ads) preferable
• Some experience working in product or UI/UX design preferable
• A keen attention to detail and a passion for good design and aesthetics
• Experience using agile methodologies to deliver output
• Excellent communication skills
• Deep understanding of how designs will be executed in digital and physical production mediums
• A strong visual designer and prototyper – you have proven experience designing for mobile, and are well-versed in Figma, with the ability to produce sophisticated prototypes
• Strong sense of curiosity and a desire to constantly improve
• Self-motivated designer who can manage responsibilities and is flexible to an agile, start-up environment
• You take pride in your work and go above and beyond to get deliverables over the line
• Based in New York City or willingness to relocate
• Excited and motivated to work on a small + growing team 3 days a week with heads down time 2 days a week from home (hybrid remote model)
• Experience with / interest in working with external designers and branding agencies
• Deep experience in Figma, Adobe Illustrator, and Adobe Photoshop
• “Nice to haves”
• Experience designing experience for ecommerce brands is a big plus
• Working knowledge of HTML and CSS is desirable
• Pet lovers a plus!