Grassroot Marketing Coordinator

Position Purpose: Coordinate all Barrett-Jackson grassroots efforts to ensure measurable results and overall brand consistency. This position will be the point person for all Barrett-Jackson grassroots events, including SEMA, Monterey Car Week, concours events, car shows, etc.

Key Responsibilities:

• Able to understand and represent the Barrett-Jackson brand in a positive way with all internal/external contact.
• Research and organize potential event opportunities.
• Collect and organize all event details, including dates, travel, sponsorship opportunities, competitor participation, costs and schedules.
• Negotiate sponsorship packages and involvement.
• Manage grassroots event logistics, including:
  • Staffing
  • Collateral
  • Shipping of materials
  • Onsite coordination
  • Travel accommodations
• Manage and maintain brand relationship with event and event staff
• Ability to manage event staff and also work independently
• Manage booth set-up/staff during events (if Grassroots Marketing Coordinator is not able to attend the event, make sure a detailed plan is outlined for staff that is attending)
• Post-event clean-up and logistics for leftover materials
• Post-event assessment:
  • Work with team members to evaluate success of each event
  • Collect details from team members (applications handed out, consignment leads, etc.)
  • Keep record of overall event numbers (number of cars, number of participants, etc.)
• Make sure any leads are given to the proper department for follow-up
• Organize all things related to the Barrett-Jackson grassroots efforts, including contracts/agreements, collateral, research, correspondence with events, etc.
• Report back to Director of Marketing with post-event assessment
• Inventory marketing collateral and grassroots marketing assets
• Work with the team to ensure brand consistency at all grassroots events
• Schedule and run meetings with appropriate team members to seek approval and participation levels for researched events

At Auction:

• Coordinate Future Events booth, including:
  • Coordinate staffing
  • Prepare collateral
  • Create storyboards for any cars
  • Work with consignment to determine which cars will be on display
• Ensure the grassroots marketing bin is packed with all applicable collateral for auction
• Assist marketing team with collateral distribution onsite

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience and/or Education:

• Bachelor's degree and strong academic credentials required.
• Ability to coordinate high work volume and pressing time requirements.
• Ability to make sound business decisions, with demonstrated ability to gather and analyze factual information necessary to formulate recommendations in diverse situations.
• Effective time management, multi-tasking and problem-solving skills.
• Commitment to working with shared leadership and in cross-functional teams
• Proficient PC skills required.
• A strong ability to deal with ambiguity, change, conflict and high demands.
• Exceptional verbal and presentation skills required.
• Ability to work both independently and as a team member, while using discretion in decision-making and sound judgment in problem solving.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.