Growth Analyst

Promenade Group is a leader in creating premium online experiences for marketplaces and businesses. As the parent company of BloomNation, we focus on providing exceptional services to florists and small businesses. We're seeking a Growth Analyst to drive both B2C and B2B SEO strategies, manage analytics, and support technical initiatives, with a strong focus on local SEO.

What you'll do

• B2C SEO for Premium Sites and BloomNation Marketplace: Coordinate with engineering teams to implement technical SEO updates. Guide the development of SEO-optimized websites. Assist with catalog merchandising to improve visibility and performance.




• B2B SEO for Sales: Execute technical and editorial SEO strategies. Create compelling blog content to attract and convert leads.




• Local SEO: Develop and implement local SEO strategies to boost visibility for small businesses. Optimize Google Business Profiles and ensure accurate local listings. Collaborate with CS and Implementation teams to educate SMBs on best practices for local SEO.




• Analytics and Tracking: Manage Google Analytics and Google Tag Manager to monitor SEO and Traffic performance. Collaborate with engineering to add and track events effectively.




• Marketing Tool Development: Assist in creating marketing tools within the dashboard for SMBs, enhancing their local SEO capabilities.




• Training and Audits: Conduct SEO audits for SMBs to ensure compliance and optimization. Train CS, Implementation, and Sales teams on SEO techniques, local SEO strategies, and Promenade’s value proposition.

Qualifications

• 5+ years of SEO experience, including local SEO.
• Strong understanding of technical SEO, content SEO, and local SEO strategies specifically in B2B and B2C environment.
• Knowledge of off-page SEO strategies such as link building.
• Strong organizational skills to manage multiple projects and priorities simultaneously.
• Knowledge of marketplace SEO and catalog merchandising is a plus.

Perks and Benefits

• Fully remote position.
• Opportunity to work on cutting-edge SEO for premium brands and marketplaces.
• Collaboration with a supportive, innovative team.
• Personal Development budget

More about us - Promenade

Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators. Promenade was originally founded in 2011 as BloomNation, the nation’s premier network for local florists, disrupting the multi-billion dollar floral industry. After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers. Today, Promenade creates software for five industries - BloomNation (Floral), Promenade (Food, Liquor, Butchers and Pet Stores) . The company is based in Santa Monica, CA along with Remote roles.

Additional highlights…

Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)

Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”

Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica

Why join Promenade?

If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.