Growth and Email Marketing Associate

THE ROLE

We are looking for a Growth and Email Marketing Analyst to join our vibrant team and drive user growth. This is a unique opportunity to be part of a company that is disrupting an industry and is making a lasting positive social impact in people’s lives. The candidate will report directly to our Growth & Strategy Director, and will work closely with the VP of Marketing and broader team. 

This role is ideal for a hands-on team builder with a strong digital marketing or analytical background and interest in performance and lifecycle marketing. Creative problem-solvers that can think strategically and analytically about sustainable growth - yet want to get tactical and “build” - will particularly enjoy this role. Obsessing about user psychology and experience with a data-first mindset is a must. Experience in earlier-stage consumer or healthcare technology companies and/or agencies is a huge plus.

RESPONSIBILITIES

• Optimization of paid ad campaigns (SEM, Facebook, Display, etc.)
• Optimization of lead generation 
• Managing affiliate marketing relationships
• Performance marketing tracking 
• Email and SMS marketing support and tracking
• SEO support 
• Ad hoc marketing analytics projects
• Direct collaboration with our Sales, Marketing, Operations and Customer Experience teams

WHAT WE ARE LOOKING FOR (experience, qualities and requirements)

• 1-2 years of experience in a marketing or analytics role
• Minimum 1 year working in SEM or Paid Search
• Highly metrics-driven, having analyzed and ideally optimized funnels and synthesized analytics
• Startup or agency experience, preferably within the health/consumer technology space
• Equal interest in both the “numbers” and “creative” sides of marketing, with an overarching passion for the consumer
• Needs to be comfortable in a fast-paced environment where resources are constrained and therefore creativity, tenacity and methodical, hands-on problem solving are a must
• Bachelor's degree in Business, Marketing, Analytics, Health, Market Research, or related field preferred

Salary Range: $60-80K

Benefits: Medical, Dental, Vision Insurance (Aetna), 401K, Flexible PTO policy, Commuter Benefits, Additional Wellness Perks, Parental Leave Policy

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.