Growth Content Manager

The Growth Content Manager will play a crucial role in driving lead generation and annual recurring revenue (ARR) growth through strategic content creation and management. With 20% of marketing leads currently sourced from organic/direct traffic, this position aims to maximize the potential of existing data to enhance lead magnet initiatives and overall brand awareness.

Key Responsibilities:

1. Content Strategy Development: - Define a clear content strategy and processes focusing on high-impact, SEO-driven content that attracts and nurtures leads. - Lead the editorial direction for LinkedIn and website communications.

2. Content Creation: create and oversee the development of various content types, including:

- Lead magnet resources (e.g., whitepapers, case studies, e-books).

- Trigger content for social media engagement (e.g., LinkedIn posts).

- Client-specific materials such as videos, testimonials, and quotes.

- Corporate content, including brochures and press release (for events or news).

We expect from you to bring a fresh eye on content: provide competitive intelligence and have the freedom to propose new innovative content

3. Performance Tracking and Optimization:

- Analyze content ROI and engagement metrics to refine content strategies in collaboration with marketing operations.

- Conduct SEO audits and optimize performance based on SEO metrics.

4. Collaboration: -

-Fuel marketing engine with content : both growth & client exp

- Partner sales & product teams to ensure content relevance and impact on targeted accounts.

Qualifications:

2 years of experience in growth marketing (ideally tech / BtB environnement) 

Excellent project management skills with the ability to manage multiple initiatives simultaneously.

Strong creativity to lead content strategy : ideation & production (hands-on approach).

Analytical mindset with the ability to track & interpret data in order to make data-driven decisions.

Solid understanding of marketing principles and the customer journey.

Good communication and interpersonal skills to collaborate effectively across departments.

Ability to adapt to a fast-paced and evolving work environment.

The Process :

- 30 min with our VP Marketing, Pauline

- Business Case with Pauline

- 45 min Values Ambassador with 2 employees of Mytraffic,

- A final interview with Claudia and Anais, your future team members