The Growth Content Marketing Manager will develop and scale the growth content engine globally focusing on SEO content demand generation creating high-impact content and optimizing strategies to drive demand and revenue.

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide - including Brex Rippling Navan Qantas SHEIN and many more - with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.
Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and you're motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here you'll tackle complex high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
Reporting to the Director Global Growth Content you will own and scale Airwallex's growth and demand generation content engine globally on the payments product. You will work closely with global and regional teammates across Growth Product Marketing Product SEO Performance Marketing and Lifecycle to build content that drives qualified demand pipeline and revenue.
This role is ideal for a hands-on content leader who loves writing and editing SEO content ebooks guides and one-pagers and who is excited to go deep on technical product narratives-translating complex capabilities into clear compelling conversion-oriented content.
You will join the Airwallex Marketing team during a critical period of growth. As we scale we are building a team that balances global consistency in content strategy quality and process with local flexibility and speed in execution. This is a unique opportunity to help shape how growth content drives the next phase of Airwallex's expansion.
This role is based in San Francisco.
Responsibilities:

• Build Growth Content Marketing as a global discipline at Airwallex establishing best practices scalable processes and a high-performing team over time.
• Own the end-to-end demand gen content strategy spanning SEO gated assets mid-funnel conversion content and product-led narratives.
• Write edit and ship high-impact content including:
  
  • SEO pillar pages cluster articles and comparison content
  • Ebooks whitepapers and long-form guides
  • One-pagers solution briefs and product explainers
• Partner deeply with Product Marketing and Product to translate launches features APIs and workflows into content that is searchable understandable and sellable.
• Use user customer and market insights to improve ICP targeting segmentation messaging and content distribution strategies.
• Work closely with SEO and Performance Marketing to align content with keyword intent funnel stages and conversion goals.
• Be obsessive about measurement and iteration using performance data to continuously optimize content for traffic quality engagement and pipeline impact.
• Hold a high bar for content quality and technical accuracy ensuring clarity without oversimplifying complex concepts.
• Build a structured experimentation mindset-scaling what performs refreshing or retiring what doesn't.
• Balance short-term growth outcomes with longer-term investments in evergreen content topical authority and durable demand.

Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.
Minimum qualifications:

• 6+ years of experience in growth content marketing demand gen content or SEO-led content roles preferably at a high-growth B2B technology company.
• A proven track record of creating content that drives measurable business outcomes across the funnel-from traffic to MQLs to pipeline.
• Exceptional writing and editing skills with the ability to explain technical products platforms or workflows clearly and credibly.
• Strong understanding of SEO fundamentals including keyword intent on-page optimization internal linking and content clustering.
• A data-driven mindset with the ability to analyze content performance and optimize based on results-not just instincts.
• Experience partnering cross-functionally with Product Marketing Product SEO Performance and Lifecycle teams.
• Comfort working in a fast-paced global environment and communicating progress and impact to key stakeholders.
• Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
• Familiarity with common CMS SEO analytics and experimentation tools (e.g. Webflow/WordPress GSC GA4 Ahrefs).

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We don't regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.
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