Growth Director, Subscriptions and Optimization

Forbes is looking for an experienced Growth Optimization lead to join our growing membership team. This is an exciting, hands-on opportunity to help organically grow Forbes’ subscription revenue by driving our paywall strategy as well as strategizing, conceiving, and implementing, tests on our website that aim to improve the conversion rate of our paywall and accelerate the growth of our membership base. This role will sit within the Growth Team and report to the Senior Director, Membership Growth.

This position will lead the optimization of Forbes’ paywall and increase the acquisition of paid subscribers to Forbes.com. The candidate will build a sophisticated testing strategy including the implementation of A/B and multivariate experiments, work with the business intelligence team to create robust analytics and implement machine learning and AI models to support acquisition efforts, and will work with Product team to constantly optimize paywall .This person will be focused on increasing conversion rates, improving retention, building user journeys, as well as proposing and implementing features that support membership KPIs. This is a cross-functional and highly collaborative role that will work closely with the Product team, as well as the Business Intelligence team and occasionally the Engineering team to drive experiments forward.

Candidates should be able to work seamlessly with growth marketers, copywriters, and designers to implement campaigns that improve acquisition of subscribers to Forbes.com. You are multi-tasker, innovative, resourceful, think outside of the box, and have no problem jumping in to help get the job done.

Your Role

• Using quantitative and qualitative analysis conceive of, orchestrate and set up experiments on site to increase conversion rates of our membership paywall. These tests can be as basic as changing some copy to as advanced as implementing machine learning models
• Create a full year testing roadmap that outlines different tests within each goal metric the business is trying to move
• Constantly analyze performance of the subscriptions business and conceive of new tests that can maximize efficiencies and performance
• Collaborate with Business Analytics and Product teams to implement new user targeting models to increase conversions
• Partner with acquisition and retention leads to conceive of new tests and implement strategies that move the needle on the consumer business, aiming to encourage new acquisition and retain existing subscribers
• Execute and report on A/B and multivariate testing strategies and timelines for continuous improvement of conversion rates onsite
• Understand the full funnel of a user so you can impact and execute testing strategies across every point in the user’s journey
• Regularly communicate and translate data-driven test results into actionable insights to senior management and other stakeholders, aligning the tests to our overall strategies and goals
• Ensure flawless setup and execution of tests within the testing tools—supporting all technical aspects of the growth optimization program
• Document and conduct consistent analysis and research to find ways to optimize customer journeys

Requirements

• 3-4+ years of website optimization, testing experience, website administration
• 2+ years of digital analytics experience
• You are proficient in running and managing large scale A/B/MV testing, and the platforms associated with it
• Deeply familiar with subscription business and subscription conversion methodology
• Proven experience using qualitative and quantitative data to execute strategies and create testing roadmaps to improve onsite conversion rates
• Must have experience working with Google Analytics, Piano, Looker or other marketing analytics platforms
• Must have experience in operating testing platforms such as Google Optimize or Optimizely
• The ideal candidate has experience with digital optimization and experiments, and an understanding of experimental design.
• Strong communication skills and ability to present complex concepts and analysis in a clear succinct manner
• Be a self-starter
• Previous start-up, media or agency experience preferred
• Candidates must be able to speak to tests they’ve performed in past roles.

The annual base salary range for this role is $130,000 - $150,000

Forbes has estimated the compensation range set forth above in good faith.  The compensation range is what we believe we will offer, and ultimately pay, a successful candidate.  In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so.  Should we make any such changes, this advertisement will be revised to reflect such revisions.  We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes.  Thank you for your interest in joining Forbes!

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