Growth Marketing Analyst

Mercari is the selling app. We make it super easy to sell (or buy) almost anything. We all have things we don’t use, never used or simply outgrew. But that stuff still has value. Mercari gives you the power to simply sell it, ship it, and earn some cash for it. Fashion to toys. Sporting goods to electronics. All the brands you know and love. Our mission is simple: to make selling easier than buying. And with 50M+ downloads in the U.S. and 350k+ new listings every day, we're just getting started.

Mercari has millions of active users creating billions of data events that we need to turn into actionable insights, efficient customer acquisition strategies, and user retention efforts. From ad campaign conception, execution, analysis, and optimization, this is an opportunity to improve our marketing funnel while accelerating Mercari’s growth.

We are looking for a Growth Marketing Analyst to drive our acquisition efforts via app marketing and lead Mercari into its next phase of growth. You will be a day-to-day executional owner of various ad networks, setting up campaigns in thoughtful, strategic ways and reporting on end business results. You are passionate about and familiar with digital marketing, and are highly analytical and enjoy getting in the weeds with respect to targeting and segmentation. You will work directly with both internal and external teams, including product, engineering, data science, and agencies to achieve our ambitious revenue and profit targets.

What You’ll Be Doing:

• Collaborate with the UA team to drive paid growth for Mercari to achieve internal revenue and acquisition goals
• Determine market trends and customer needs to discover new growth opportunities
• Identify and optimize new and existing growth levers via campaign experimentation
• Work collaboratively with UA adjacent teams to assist projects improving campaign effectiveness, efficiency, and measurement
• Guide creative production, working with both internal and external teams to establish best practices for copy, creative assets, and testing cadence

What you’ll need:

• 3+ years of experience launching and optimizing paid marketing campaigns (e.g. Facebook, Google UAC, etc.)
• 2+ years of work experience in digital marketing with an emphasis on performance; e-commerce experience is a plus
• Deep understanding of user behavior, funnels, marketing channels, and the ecosystem in order to steer paid marketing strategy
• Strong written and verbal communication skills
• Strong analytical and problem solving skills
• Excel expertise; SQL, Looker/Tableau experience is a plus
• Passion for our mission and driving growth

Why Mercari:

Small enough to make an impact but established enough to provide the stability you need to be successful, Mercari is the best of both worlds. At Mercari you are encouraged to take risks. And when you do, you can do it confidently, knowing you have a team and a company that supports you.

As we grow, your career opportunities with Mercari grow. As our teams expand, your responsibilities expand. Our teams are supported with access to new tools, technologies, and learning opportunities.  We will never stop growing.

Total Rewards:

• Flexibility: Work remote from anywhere in the US and receive flexible time off 
• Wellbeing: Top-notch insurance plans, best-in-class new parent offerings and access to mind and body wellness apps
• Growth: As we grow, your career opportunities grow, we provide access to new tools, technologies and learning opportunities
• Comprehensive and total rewards: We provide a strong financial foundation and rewards that go beyond the paycheck
• Teamwork: We are each other's biggest fans- we celebrate from virtual coffee breaks to recognition programs

- Additional Information (Colorado only*) Minimum salary of $54,600 + equity + benefits. Information about our benefits can be found here: https://www.mercari.com/careers/ *Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into a location in Colorado

Mercari is proud to be an Equal Opportunity Employer

Mercari prides itself on the diversity of its workforce. We do not discriminate on the basis of age, national origin, race, religion, marital status, veteran status, disability status, gender identity, sexual orientation, or any other class protected by applicable law.