Growth Marketing Associate

THE ROLE:

As Growth Marketing Associate, you will be responsible for managing campaigns and lead generating channels to grow Rightway’s market awareness and sales pipeline at scale. You will assist in delivering Rightway’s value proposition to key market segments, playing a critical role in shaping and executing the go-to-market strategy for its care navigation and PBM platforms. You will also own the day-to-day campaign results and the reporting critical to helping the Rightway Marketing team make informed data-driven decisions. This role will help build and implement a strategy that maps to overarching marketing goals and be responsible for generating leads, increasing brand awareness, and driving multi-channel campaigns to help Rightway acquire new customers. This is an opportunity to be an early member of a scaling marketing department with the ability to grow quickly.

This is a hybrid role based in New York City, but candidates who prefer to be fully remote will be considered.

WHAT YOU'LL DO:   

• Manage key digital marketing initiatives, including executing on email marketing and paid advertising campaigns. Oversee owned/paid channels and develop key strategies for SEO. Advise on investments into new channel opportunities. 
• Lead Rightway’s campaign-related content strategy through the creation and review of marketing assets (whitepapers, case studies, blogs, etc.).
• Build and optimize nurture campaigns to convert leads through the funnel (working hand-in-hand with Rightway’s Sales Operations team).
• Analyze and report on the performance of marketing efforts across campaigns and channels against growth goals.
• Own hypothesis-driven A/B experiments, executing on successful experimental frameworks and reporting on test performance.
• Assist in optimizing Rightway’s website development roadmap and content strategy. Scale and execute on landing page creation, testing, and improvements as part of lead generation efforts.
• Support the execution of field and partnership marketing initiatives, helping to coordinate Rightway’s presence at high-profile events and conferences (virtual and in-person).

WHO YOU ARE:

• Self-starter. Able to learn quickly, work independently, and prioritize effectively in a fast-paced environment.
• Ability to lead campaigns with a high-level of autonomy and perform multiple projects simultaneously. 
• Attention to detail and strong project management skills is a must.
• Experience working with owned, earned, and paid media channels.
• Comfortable with data, with a strong analytic and strategic thinking ability.
• Experience collaborating cross-functionally with stakeholders across multiple teams and/or departments.
• Excellent written and verbal communication skills with an eye for design.
• Bachelor’s degree.
• 3-5 years of relevant experience in digital marketing, growth marketing, or demand gen in a fast moving, product-driven startup with  healthcare experience.

IT'S NICE TO HAVE:

• Knowledge of HubSpot or marketing CRM equivalent (Marketo, Pardot, etc.).
• Experience with paid advertising channels such as Google Display/AdWords, LinkedIn Campaign Manager, AdRoll, etc.
• Understanding of Google Analytics, Google Tag Manager, and Google Search Console.
• SEM and SEO experience.

ABOUT RIGHTWAY:

Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017, Rightway has raised over $130mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global at a valuation of $1 billion. We’re headquartered in New York City, with satellite offices in Miami and Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.

HOW WE LIVE OUR VALUES TO OUR TEAMMATES:

We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members who will:

• Paint the back of the fence

We look for people that take pride in producing excellent work – whether or not it’s seen. We empower each employee to operate with an “ownership” mentality and trust that they will produce exceptional results.  

• Execute with empathy 

We practice compassionate empathy in every interaction. Our team is focused on humanizing the healthcare experience and treats our workplace no differently.

• Struggle once to solve twice 

We value ingenuity. We encourage our team to think about scalable solutions that will allow Rightway to execute well today and even better tomorrow.

• Compound your pennies 

We recognize that small decisions can drive outsized returns. We love when our team makes impactful, incremental advances, especially if they believe it will drive a million-dollar return.

• It’s a great day for a great day 

We remind ourselves each and every day that we’re fortunate to be changing the healthcare system for the better. We view it as a duty to perform our roles with unbounded optimism and best-in-class execution, given how lucky we are.

Rightway is a healthcare company looking to improve healthcare outcomes for everyone, everywhere. With that in mind, we have to consider what is good for the health of our team, the company, and the communities we operate in. As such, Rightway has determined a mandatory COVID-19 vaccination policy for all employees, in combination with other safety precautions, is the best way forward.

Rightway is PROUDLY an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.