Growth Marketing Associate Paid Social

• Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals.
• Launch manage and optimize paid social campaigns leveraging audience targeting bidding strategies creative testing and budget allocation to maximize performance.
• Identify and execute A/B tests across creative messaging audience segmentation and campaign structure to uncover insights and improve results.
• Partner with Creative Brand and Integrated Marketing teams to develop innovative ad concepts and deliver engaging campaigns.
• Analyze campaign performance and communicate actionable insights recommendations and results to cross-functional stakeholders.
• Collaborate closely with the Marketing Analytics Team to evaluate performance trends measure incremental impact and inform future campaign strategies.
• Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels.
• Build and maintain strong relationships with external agencies platform representatives and advertising partners to stay informed on emerging opportunities and best practices.

• A Bachelor's Degree in Marketing Business Communications or a related field.
• At least 1 year of experience in digital marketing performance marketing media buying paid social advertising or a related field.
• Experience managing or supporting campaigns within paid social advertising platforms.
• Knowledge of digital media optimization principles including A/B testing audience targeting campaign measurement and bidding strategies.
• A data-driven mindset with the ability to analyze campaign performance and translate findings into actionable recommendations.
• Strong organizational skills and attention to detail with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams and external partners.
• A passion for sports and gaming is a plus.

What are DraftKings's perks and benefits like?

What We Do

It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.

Why Work With Us

Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?

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