Growth Marketing Director - Digital

Summary:

We're looking for a Growth Marketing Director to lead a team working across our core paid search, SEO, and paid social capabilities. You will be responsible for working with the existing team across these core areas (with a focus on paid search and SEO) to establish best practices, develop strategic roadmaps, oversee a robust testing infrastructure, and oversee the development and execution of new tactical level opportunities. 

This person must be a paid search and seo savant with a strong analytical background and hunger to drive growth and performance for a brand. 

Here’s an example of how you might spend a day in this role:

• Work through existing and new strategies with the team across paid search campaigns through Google and Bing with a focus on optimization and profitable scale
• Strategy and execution development with the SEO team while collaborating with other department heads and working through cross functional opportunities 
• Oversight of continuous ad copy, creative, audience, and keyword level testing
• Manage and lead efforts with the team on incrementality testing to prove efficacy of programs
• Ownership of landing page and on-site conversion rate optimization and testing strategies and oversight
• Drive innovation through unique and creative opportunities that deliver industry leading results
• Oversight of reporting and analytics of programs
• Continuously monitor industry trends and pivot quickly

Must-haves:

• 6-8+ years of paid search experience working with monthly budgets well above 6 figures for a brand
• Previous experience managing a team of direct reports
• Advanced analytics capabilities in Microsoft Excel / Google Sheets for in-depth data analysis
• Management of paid search/seo related platforms such as Google Analytics, Google Tag Manager, Search Console, Ahrefs, etc 
• Direct response experience
• Strong project management skills, ability to prioritize tasks and own a project
• Extremely strong attention to detail and commitment to high-quality, accurate work
• Superb communication skills and patience with others
• Strong experience leveraging data to analyze performance, create insights, and optimize campaigns
• Motivated self-starter with hunger to independently drive projects forward

Nice-to-Haves:

• Experiencing running SEO strategy and implementation
• Running paid social ad accounts 
• Bachelor’s Degree (Marketing, Business, or analytically oriented degree preferred but not required)
• Experience working for a DTC company or brand 
• Experience in other digital marketing platforms such a programmatic, video, OTT, etc
• Experience using BI tools such as Looker, Tableau, Supermetrics, etc