Growth Marketing Intern - Summer 2023

WillowTree is an award-winning digital product consultancy driven by innovation grounded in strategy and user-centered design. We create long-term partnerships with the world’s leading brands to design and build digital flagship products crucial to their core business. We are one of the largest independent digital firms in the US and some of our clients include FOX Sports, Hilton, Charles Schwab, Anheuser-Busch, and PepsiCo. We are also one of a few firms globally to be certified partners with Apple, Google, SAP, and Microsoft.

The Growth Marketing Intern role is dynamic with endless opportunities to impact our clients’ products through data-driven decisions. You’ll interact with some of the most brilliant minds in mobile app technology to manage ongoing integrated digital marketing campaigns. You’ll ensure our clients successfully adopt and leverage technology as we launch their digital marketing campaigns! 

This is a hybrid position in Charlottesville, VA or Durham, NC. 

• You’ll assist in complex business integrations across a variety of client apps 
• You’ll create and distribute analytics reports to clients while advocating for best practices
• You’ll propose strategies for campaign development and optimization
• You’ll create and track marketing engagements with clients, including push, email, and in-app advertising campaigns
• You’ll find and communicate solutions to respond to barriers in the customer journey
• You’ll develop journey maps, presentations and client reports to identify opportunities and key findings
• You’ll collaborate with mobile technology vendors to develop customized marketing solutions for clients
• You’ll segment our clients’ audience to optimize customer experience through personalizations

• You plan to graduate in December 2023 or later
• You’re familiar with various digital marketing tools: analytics, attribution, ad serving, DMPs, push, social media
• You’ve used and know multiple data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• You’ve created reports for a multi-channel marketing campaign or you’ve assisted in planning a strategic marketing campaign
• You have an interest in mobile, web, and emerging technology
• You’re a strong communicator—both written and verbal

• You’ve worked in a client-facing technology support/operational solutions role
• You’ve collaborated with business, IT and marketing stakeholders
• You have experience with tools such as Mixpanel, Segment, Amplitude, Branch, Braze, Airship, and mParticle

 Even if you don’t have expertise in all of the qualifications listed, we value new perspectives and backgrounds and encourage you to apply. We’re committed to building a diverse company that reflects the diversity of our users. We’re committed to growth-mindset.

We offer a place to be yourself.

 Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

 We want you to reach your fullest potential and part of your professional development at WillowTree will include mentorship, dedicated time to innovate on passion projects, and an annual stipend to fund your professional pursuits.

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.