Growth Marketing Lead

Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology platform empowering brands to unlock the power of experiences. In a world where 76% of consumers prefer spending on experiences over material goods, Way enables brands to adapt to this shift with cutting-edge technology.

Founded in 2020, Way began as a solution for hospitality brands to drive brand loyalty and generate experiential revenue at scale. Industry leaders like Hyatt Hotels, Hilton, AutoCamp, and Auberge Resorts Collection rely on Way’s all-in-one experiential platform to launch unforgettable experiences — from hot air balloon rides in Mexico City to truffle hunting in the French countryside.

Way has achieved major milestones, including a $20 million Series A funding round in late 2022, led by Tiger Global and MSD Capital (Michael Dell), at a $100M valuation. As the company continues its rapid growth, we’re seeking visionary, driven team players to join our dynamic environment, where challenges are met with unmatched rewards as we transform the hospitality and experiences industry globally.

Job Description:

Way is hiring an experienced and results-driven Growth Marketer to develop and execute strategies that drive growth across the entire funnel. With a particular focus on Account-Based Marketing (ABM), the Growth Marketing Lead will generate momentum with key accounts, driving both top-down and bottom-up engagement.

As Way’s primary growth marketing leader, you’ll collaborate closely with the VP of Marketing, Product Marketing, Content Marketing, and cross-functional teams to ensure campaigns are impactful, data-driven, and aligned with business objectives.

Key Responsibilities:

• Design and Execute Account-Based Marketing Strategies: Develop and implement targeted ABM strategies to engage key accounts. Track performance, report results, and identify opportunities for optimization.
• Run Marketing Experiments: Test and refine lead generation and conversion tactics across multiple channels, including paid media, partnerships, customer-led growth, outbound campaigns, events, and CRO.
• Collaborate on Cross-Functional Campaigns: Partner with the VP of Marketing and other teams to promote product launches, content initiatives, and marketing campaigns.
• Optimize Conversion Rates: Conduct A/B and multivariate testing to enhance user experience, reduce friction, and boost conversion rates across marketing funnels and landing pages.
• Leverage Marketing Automation: Utilize marketing automation tools to deliver personalized communication, nurture leads, and improve campaign efficiency.

Qualifications:

• 6+ years of growth marketing experience in a B2B SaaS environment.
• 3-4 years of account based marketing experience.
• Proven success in executing account-based marketing campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience managing paid advertising campaigns and collaborating with marketing agencies.
• Proficiency in lifecycle marketing, marketing automation tools, and CRM systems.
• Excellent written and verbal communication skills with a collaborative mindset.
• Willingness to work in-office in a fast-paced, dynamic environment.