Growth Marketing Lead

Silvertree is seeking to hire our first growth marketing leader to build and execute a digital marketing strategy which can reach our audiences with our key messaging, help to establish our brand, and drive measurable growth. This role will report to and work very closely with our CMO to craft a digital-first, paid and owned cross-channel strategy. They will own the most critical pillar of the overall marketing strategy. Our ideal candidate is both a thoughtful, consumer-centric, data-driven, and strategic leader and a tactical executer when necessary.
What you’ll do

• Develop and plan cross-channel, digital-first marketing programs – specifically leveraging content and distributing strategically via social media networks.
• Create and manage a digital marketing calendar tied to brand and product/location launch activities.
• Requires a consumer-first mindset. Should have experience gathering and analyzing consumer insights to inform decision-making.
• Lead the development and ensure flawless execution of digital campaigns including on-line SEO, Google Adwords, digital advertising, paid social media, email, mobile and emerging channels.
• Lead the adaptation and application of digital measurement frameworks to understand the impact generated from digital marketing initiatives and inform optimization.

Requirements

• Minimum 7 years experience working in digital marketing
• Detail-oriented, consistency in creating on brand messaging across all digital channels and consumer touch points
• Proven ability to meet deadlines in a fast moving, dynamic team & business environment
• Ability to lead, define, structure, execute, analyze, and optimize multiple complex marketing campaigns across different channels
• Strong knowledge of the technical elements involved in digital marketing practices (site structures, SEO, tag management)
• Experience in managing social media campaigns on Youtube, Facebook, Instagram, Twitter including PPC strategies and expenditures
• Data driven marketer who knows how to optimize spend

Note: Even if you don’t have all of the above and still think you’re an excellent candidate for this role, please reach out. We are always open to great people with core skillset who are willing to push and learn.

Benefits

• Meaningful Equity Package
• Flexible Work Location (Partially Remote)
• Unlimited Vacation
• Health Care Plan (100% Paid Employee Medical, Dental & Vision)
• Dependent Care FSA
• Retirement Plan (401k)
• Fun & Informal Work Atmosphere

About Silvertree

Silvertree is on a mission to empower the world’s aging population. We are developing a wellness wearable & tech platform that provides the right balance of safety, connection, and style for active older adults.

Aging is a personal experience, yet aging with dignity and independence often includes the caring involvement of family and loved ones. That is why we are designing a stylish, wrist-worn wearable that is built for safety and deeply rooted in human connection, across generations. We aim to be the consumer brand associated with vitality, style, and independence for the growing population of fifty-five million Americans ages sixty-five and beyond.