Growth Marketing Lead

As the Growth Marketing lead, you’ll build and own the strategy for experimentation and analysis-driven optimization of new marketing channels. Reporting to the Growth team, you’ll own the performance of core business KPIs in acquisition and partner with our Product, Demand Gen and DevRel teams to execute campaigns. We are seeking someone who can work across high-level concepts and also be able to roll up their sleeves to take on the implementation.

• Lead the roadmap for the Growth Marketing arm of the Growth team to creatively build pipeline for our PLG-sales motion
• Build a pipeline of creative experiments to run for their team
• Create and own campaigns end-to-end from ideation to implementation and analysis, in partnership with Growth, DevRel, Website/Ops and Design
• Critically analyze all parts in the acquisition funnel, using insights to continuously test campaigns, calls to action, and content
• Lead a culture of rapid experimentation across the website and new channels to reach our audience of data practitioners and developers and continuously improve conversion rates

• 4+ years of experience in growth or performance marketing, preferably for B2B SaaS companies that have self-serve or product-led growth models
• Analytical and experimental. An understanding of how to drive and measure impact through execution and iteration
• Understanding of how to create audiences and demonstrated impact of improving conversion rates through the user lifecycle
• When needed, have the scrappiness to get things done
• Committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.
• You share our values