Growth Marketing Lead

Nautical is building multi-vendor ecommerce technology that will power the future economy. We are looking for wave makers interested in having a lasting impact at a funded startup. We are committed to our work and are charging diligently towards our mission to democratize access to marketplace tech. 

We are looking for a passionate and data-driven Growth Marketing Lead to join our team in our Toronto office to lead our marketing efforts and drive customer acquisition, engagement, and retention. As the Growth Marketing Lead, you will be responsible for developing and executing data-driven strategies to grow our customer base and optimize our marketing funnel. This is a key strategic role that will directly impact our company’s growth trajectory.

We work in a hybrid work environment, and we value in-person collaboration and will meet in-office three days a week.

Responsibilities

• Develop and implement comprehensive growth marketing strategies to drive user acquisition, activation, and retention.
• Utilize data analytics to identify growth opportunities and optimize marketing campaigns across multiple channels, including SEO, SEM, email marketing, and more.
• Collaborate with cross-functional teams, including Product and Customer Success, to align marketing efforts with overall business goals.
• Manage and optimize marketing budgets to achieve maximum ROI.
• Experiment with new growth strategies and channels, staying ahead of industry trends and best practices.
• Develop and execute A/B testing strategies to improve marketing performance and conversion rates.
• Manage paid ads agency to ensure optimal results across paid marketing channels.

About You

• Proven experience in growth marketing, digital marketing, or a related role within an early-stage high-growth startup, including successfully driving early stage (0-1) growth and taking products from concept to market.
• Demonstrated success in developing and executing data-driven marketing strategies that drive customer acquisition and retention.
• Experience with growth hacking techniques and innovative marketing strategies.
• Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, etc.).
• Strong analytical and problem-solving skills, with a results-oriented mindset.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Experience in product marketing, including go-to-market strategies and product positioning.

Our Values

• Be Intellectually Honest: We value diversity of thoughts and perspectives in our communication and approach conversations with an honest, respectful attitude. We are willing to admit when we’re wrong, so our product can be right.
• Be a Tall Poppy: We are a team of people who want to achieve great things. We value those who are ambitious without being arrogant. Be proud of your work, and continuously sharpen your skills.
• Best Idea Wins: We acknowledge and value the best ideas, no matter where they come from. Every employee’s voice is heard and can influence the company's direction. We ensure the best idea prevails and commit to its execution. 
• Don’t be Afraid to Fail: We are a company with an ambitious mission. We have a growth mindset and encourage taking initiative. We believe that success is built from trying and failing and trying again.
• Act with Integrity: We take accountability for our work, finish what we started, and always do what is right for the customer and the company. Especially when it’s not easy.

Why Nautical

• Competitive salary and equity at a fast-growing company at the Series A stage
• Comprehensive health, dental, and vision plans- from day 1
• A hybrid work environment with an office located in Downtown Toronto near Union Station
• Home office equipment budget
• 20 days PTO + 5 flex days

At Nautical Commerce, our team is the heart of our organization. We're passionate and united by a strong mission. We foster a workplace where everyone feels respected and supported. We provide equal opportunities and celebrate diversity. Diverse and inclusive teams drive better decisions and innovation, benefiting our customers and community. If you need accommodations during the application process, please contact [email protected]. 

Join us and bring your unique perspective.