Growth marketing lead - Consumer

Our mission

currently provides motivational coaches to help people stick to their health plans, starting with weight loss. Our unique solution tackles people’s main problem of staying motivated, by combining human coaches (on tasks that can’t be automated) alongside automation tools, e.g. generative AI, to make sure the service is affordable, scalable and available truly on demand. Product .

Founded by , a 2x founder in the space of . 

Is this role for you?

Join us at an exciting time as we scale up our client base, having found product market fit for our consumer subscription business. Working closely with the founder, your responsibilities will include:

• Manage paid channels (google, Apple Ads and eventually Meta)
• Optimize funnel conversion (web signups and app installs)
• Manage social media channels
• Lead other user acquisition and brand initiatives: email re-marketing, webinars
• Optimize B2B2C partnerships eg doctor referrals 

You’ll be a great fit if you meet these requirements:

1. Experience running paid channels efficiently (ideally for a consumer subscription business)
2. Ability to work at rapid iterations of tests to
3. Dig deep into the details (eg. down to keywords and ad optimization) without reliance on the agency
4. Rigorous methodic approach to test various hypothesis
5. A strong sense of marketing to consumers (eg ad copy, headlines, etc)
6. An ability to deeply reflect our value proposition to differentiate us in a crowded space

You’ll benefit from:

• Competitive salary 💰
• 401k Scheme (US) 💰
• Share option scheme 🥧
• Private Medical Insurance ⛑
• Company paid for training relevant to your role 👶
• Regular social events 🎯
• 22 days vacation 🏝
• Working mostly at our offices in Palo Alto and part remote
  

What is it like working at Fitmate? Check us out on Glassdoor 

• We empower people to discover solutions to hard and new problems
• We encourage (and expect) our People to take big (but informed) bets with significant upside
• Everyone’s entitled to challenge anyone - based on facts and good judgement
• We’re passionate about our work and our mission. Life’s too short.
• We deeply believe in the power of modern product and growth practices
  

What do our clients think of Fitmate? Trust pilot reviews 

We look forward to hearing from you!