Growth Marketing Lead, SEM

Company Description

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

About the role
We have a cutting-edge, expanding Search Engine Marketing team with high business impact and visibility, 9-figure budgets, dedicated support from Google and Bing, and wide-open opportunities for growth. We are looking for analytical leaders and SEM experts to grow our campaigns. Paid search advertising is our largest digital marketing investment. We work to drive high performing marketing campaigns that test often and prioritize innovation.

What you'll do

• Manage the SEM program supporting our point of sale (retail) line of business.
• Drive new, high-value merchants to the Shopify platform within our efficiency targets.
• Responsible for launching, testing, analyzing and optimizing search campaigns using subject matter expertise and data.
• Analyze and report on campaign performance to provide actionable insights and make informed decisions for continuous improvement.
• Constantly benchmark, test, and evolve current marketing campaigns to ensure the delivery of the best ROI.
• Working closely with our engineering and data science teams, you will have the opportunity to help us lean into marketing tech and automation to drive additional scale to our program.
• Collaborate with cross-functional teams to forecast demand and manage lead flow to achieve revenue targets.
• Collaborate with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.

Qualifications

About you

• 8+ years of experience in growth marketing at a high-growth company managing a high-volume affiliate program
• Strong analytical skills and experience using data to drive decision-making
• Experience developing and maintaining a high volume of partner relationships across geographies
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Proven track record of building businesses via standing up new marketing strategies across multiple markets and channels
• Adept at managing relationships with external partners and vendors
• The ability to think strategically and develop comprehensive, data-driven marketing plans
• Thrive in a fast-paced environment and have a demonstrated capacity to balance speed and quality.
• Knowledge of ecommerce and/or SaaS industries is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.