Growth Marketing Manager

Codi is revolutionizing real-estate through its innovative office-as-a-service platform. The commercial real estate industry is stuck in the past. Companies are shifting towards workplace flexibility, and mandatory long-term leases with an antiquated search process don't fit their needs. We are solving this problem with private offices built for the way people work today. With easy move-ins, turnkey spaces, and flexible lease terms, every company can find a space where their team can thrive.

More than a space provider, we're on a mission to transform our work lives and our neighborhoods. Bringing the workplace closer to where people live helps them commute less, connect more, and feel inspired to do their best work.

We anticipate amazing things for you in this role! This is a rare opportunity to enter a transformative tech company at the ground level and become an instrumental part of its growth. You'll join an A-level team of professionals, investors, and advisors from highly successful leading companies, such as Airbnb, Lyft, and WeWork.

Who Are You?

• You are based in New York.
• You worked for sales-led B2B companies.
• You've marketed to SMBs.
• You've previously figured out how to 5x MQLs.
• You're a self starter and you've got a lot of hustle.
• You execute better and faster than anyone.
• You are super analytical And focus on impact & results.
• For you, life is an adventure. There's a blurred line between work and play. We know that sometimes the best work isn't restricted to 9-5. You just go with the flow, you're flexible, and enjoy the ride.

Your Role

Codi is looking for an ambitious lead generation marketer to help scale our lead gen efforts in New York and beyond. As a Senior Lead Generation Marketing Manager, you will play a pivotal and highly cross-functional role, collaborating closely with Sales, Brand Marketing, Product, and other key stakeholders. You will take ownership of our B2B demand generation strategy & implementation, rigorously prioritizing paid and organic channels based on results and experiments, driving the entire customer lifecycle from lead generation to conversion, while maintaining the cost of acquisition under control. Your main goal will be to build revenue repeatability, especially in New York City, by growing a quality pipeline by 3 to 5x every 6 months. This is a critical, senior-level position with an incredible opportunity to have an impact on Codi's success, and become a Demand Generation leader over time.

If this sounds like you, we can't wait to meet you!

Responsibilities

• Drive a 3-5x increase in sales qualified leads within your first 6-12 months, leveraging your expertise in lead generation strategies and tactics.
• Implement and execute comprehensive lead generation campaigns across various marketing channels, including paid media, events, and email campaigns (inbound and outbound).
• Collaborate closely with the Sales team to align lead generation efforts with sales goals and targets, ensuring a seamless integration between marketing and sales activities.
• Utilize your deep knowledge of sales-led B2B companies to develop effective lead generation strategies tailored to our target audience of small and medium-sized businesses (SMBs).
• Demonstrate a proven track record of generating large volumes of leads independently.
• Leverage your creative thinking skills to develop engaging and innovative marketing campaigns that capture the attention of our target market and drive lead generation.
• Possess operational and technical expertise to define and qualify leads effectively, as well as structure and execute experiments to optimize lead generation efforts.
• Embrace a scrappy and hands-on approach, rolling up your sleeves to get the job done and adapting to changing priorities and requirements.
• Demonstrate speed of execution and a ruthless prioritization mindset, effectively managing multiple lead generation initiatives simultaneously.

Requirements

• Minimum of 5 years of experience in a lead generation or marketing role, with a proven track record of achieving 5x year-over-year growth and generating large volumes of leads independently.
• Extensive experience working for sales-led B2B companies, collaborating closely with Sales teams to drive lead generation and achieve revenue goals.
• Solid understanding of the SMB market segment, with a minimum of 2 years of experience selling to SMB customers.
• Located in New York City or willing to relocate.
• Highly creative and capable of developing engaging marketing campaigns that resonate with the target audience.
• Strong operational and technical skills related to lead definition, qualification, and experiment structure.
• Demonstrated ability to work in a fast-paced, high-growth environment, embracing a hands-on and scrappy approach to achieving results.
• Exceptional project management skills, with the ability to execute quickly while maintaining attention to detail.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.

If you are a results-driven, strategic thinker with a proven background in driving lead generation for B2B companies, and you thrive in a fast-paced, entrepreneurial environment, we would love to hear from you. Join our team and contribute to revolutionizing the way SMBs access flexible office space. Apply today!

Benefits

• Work in a hybrid setting
• Unlimited Codi access
• Professional coaching
• Quarterly team offsites and annual retreat with your +1/family welcome
• Grow with the company
• Work directly with the founders and executive team