Growth Marketing Manager

About Us: 

LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.

THE ROLE: Growth Marketing Manager

The Growth Marketing Manager will be responsible for driving profitable revenue growth across our DTC and Amazon businesses, through the implementation of high-impact acquisition, retargeting, retention and reactivation strategies across our paid media channels. The ideal candidate has strong expertise and understanding of the paid media channel ecosystem, including Paid Social (Meta & TikTok), Paid Search, and Affiliates Marketing and has developed successful full-funnel media tactics that led to the recruitment of qualified new customers.

This role will report directly to the VP of Growth & Brand Marketing.

What You'll Do

Media Strategy:

• Be the main point of contact between the digital marketing agency and the internal team, ensuring comprehensive media briefs, transparency on business & consumer trends, visibility on internal campaigns, product launches & key sales-driving initiatives as well as continued product & brand education 
• Develop a full-funnel paid media strategy to deliver revenue goals, while driving efficient CAC and ROAS, ensuring the recruitment of high LTV customers in partnership with the digital marketing agency 
• Build monthly, quarterly and annual media strategies across DTC and Amazon, broken down at a channel level, rolling up to budget and revenue growth goals in partnership with the digital marketing agency 
• Work with digital media agency to drive continual optimization of campaigns, audiences & creative across Paid Social & Paid Search
• Have a in-depth understanding of testing approaches including relevant A/B tests as well as incrementality tests at a channel level
• Develop marketing/media acceleration testing roadmap to drive continual improvement in efficiency & effectiveness of media spend in partnership with media agency and data analyst
• Manage Affiliate channel strategy, through developing a monthly paid placements and offer roadmap across content, press outlets, influencers, and couponing sites, and active publishers in an effort to maximize profitable channel contribution 
• Monitor & capitalize on emerging channels and trends where appropriate

Budgeting & Reporting:

• Manage daily, weekly & monthly budget pacing and rolling forecast process through ongoing performance monitoring as well spend & revenue tracking
• Drive re-allocations/optimizations to deliver revenue & acquisition goals in partnership with the digital marketing agency 
• Proactively analyze and report on high level performance metrics (in addition to existing agency reports) to identify incremental areas of opportunity for growth and optimization
• Present clear and concise channel performance recaps to LT as well key stakeholders on a weekly basis
• Closely manage the working marketing budget to ensure that campaigns & tactics are executed within budget while delivering ROAS and efficiency targets

Cross-Functional & External Partnership:

• Work hand in hand with the creative team making sure all performance marketing creative assets are built in a data-driven & customer-centric approach through delivering comprehensive & detailed briefs
• Manage external ad creative video partner, through briefing high performing creative concepts at an audience level, supporting strategic marketing & brand moments 
• Work with the tech team on ensuring seamless channel, source & campaign tracking as we’re transitioning to GA4
• Work closely with finance and marketing teams to ensure working marketing budget is tracking towards plan and proactively flag any potential risks, misses or opportunities 
• Develop and maintain productive relationships with external partners, including agencies, tools & platforms 

Who You Are:

• You have at least 4+ years of professional experience in growth marketing, preferably with DTC brands
• Proven track record of driving revenue growth through effective paid marketing strategies and tactics
• Proficient with e-commerce & media platforms as well as analytical tools & media such as Shopify, Google Analytics, Facebook Ads Manager, TikTok, and Rakuten 
• Strong understanding of DTC e-commerce and digital marketing best practices, including paid social, paid search, affiliates and SEO 
• Strong analytical skills and boldness to bring forward creative, customer-centric and disruptive thinking through breakthrough marketing briefs, strategies and ideas
• Data-driven leader who can analyze multiple streams of information and develop a cohesive strategy
• High proficiency in evaluating marketing performance and strong sense for industry benchmarks across CPM, CPA, CPC, CAC, LTV etc.
• Deep channel expertise & insights to drive strategy across all paid channels, including Paid Social, Paid Search, Affiliates as a priority. Programmatic Display, Video, TV, OTT, Audio/Podcast, Influencers, Partnerships, Referral knowledge is a plus
• Experience managing large media budgets
• Strategic thinker who can flex between long-term vs. short term planning and is reactive to day-to-day optimizations as well as shifts in direction
• Highly collaborative & team oriented: able to develop strong working relationships with marketing & creative teams, tech teams, finance teams, external partners etc.
• Action-oriented, agile, nimble and moves quickly to get things done

MUST BE LOCATED IN NYC AND ARE ABLE TO WORK IN OFFICE 1-2 DAYS PER WEEK.

The expected pay range for this position is $95,000 - $115,000 annually. Actual pay will be determined based on experience and other job-related factors permitted by law.

#LI-Hybrid