Job Description
- Drive increasing month-over-month growth by leading our new customer acquisition efforts across multiple channels, including paid advertising, content/SEO, and outbounding
- Own website conversion rate optimization efforts
- Engage leads and customers throughout their lifecycle with effective campaigns to nurture, expand, and retain our audience
- Develop effective testing & experimentation processes to continuously level up the way our team operates
- Achieve profitable and efficient new customer growth by experimenting across both paid and organic channels
- Manage reporting and analysis to understand the performance of your channels & campaigns
- Manage budgets and investments across channels
- Advocate for, select, and set up any necessary marketing technology infrastructure
- Delivered scalable & profitable growth from paid & organic channels for B2B Enterprise SaaS companies, including ads & content/SEO
- Increased engagement and managed posting on organic social media channels
- Improved the conversion rates of websites and landing pages
- A track record of efficiently generating leads for sales, tracking how leads perform through the sales funnel, and continually improving the percentage of qualified leads
- Experience creating dashboards, reports, and analyses to track your efforts and identify opportunities to improve performance
- Compelling copywriting skills that enable you to create impactful campaigns across ads, email, and landing pages
- Managed the creative process to efficiently produce effective creative for ads, landing pages, email, etc.
- Created and implemented email campaigns across the entire lead & customer lifecycle
- Is passionate about the movement for remote work
- Is an excellent cross-functional collaborator
- Values agency and autonomy in their role
- Can develop strategy as well as roll up their sleeves to execute
- Can be scrappy and work with low budgets while making a business case for scaling them
- Compensation package includes salary and equity
- Medical, vision, and dental insurance benefits
- Unlimited PTO
- 401k
- Flexible, remote-first work environment
Date Posted
01/27/2024
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