Growth Marketing Manager

What You’ll Be Doing: 

We’re looking for a Growth Marketing Manager to grow our connection between our brand and potential patients and providers. You’ll have the opportunity to make a lasting impact on our community of mental health professionals by helping their practices grow through the Grow Therapy platform and services. Through your focus on our managing our marketing site experience and conversion rate optimization, your goal is to increase engagement on our top-of-funnel metrics: encouraging users to explore the next step – our marketplace of providers.

As a new role on our Growth team, this role is foundational for Grow Therapy’s success. If you have a love for experimentation, crafting effective marketing strategies, and user research, this role is for you.  Responsibilities include: 

• Own top-of-funnel marketing site experience, including landing pages and resources focusing on conversion rate optimization from strategy and planning to execution and measurement;
• Identify and design high-impact, hypothesis-driven testing opportunities based on consumer insights (focus groups, user testing) and data (GA, Web Analytics);
• Manage the pipeline of testing opportunities to ensure we’re maximizing our testing velocity;
• Collaborate with our design team when needed, but also be willing to do light design and copy when conception;
• Collaborate with our technology vendors and eng team from start to finish to ensure successful implementation and measurement of tests;
• Manage our landing page pipeline and iteration for paid channels in partnership with our performance marketing team;
• Communicate results broadly and institutionalize learnings;
• Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (GA, GTM, FullStory, A/B Testing Tool).

Salary range: $113k-138k 

You’ll Be a Good Fit If:

• Expertise in growth product management, marketing tech, and conversion rate optimization
• Expert experience running A/B tests using leading testing platforms such as Stat Sig, Optimizely, VWO, Google Optimize, Dynamic Yield, etc.
• Expert experience using and configuring analytics software such as Google Analytics, Full Story, etc.
• Built and delivered robust road maps aligned with demand-generation teams
• Strong presentation and communication skills
• Hands-on experience analyzing digital business data to inform decisions and plan strategically

If you don’t meet every single requirement, but are still interested in the job, please apply. Nobody checks every box, and Grow believes the perfect candidate is more than just a resume.