Growth Marketing Manager

About the role

Location: We are a fully remote team and although we hire globally there is a preference for this role to be based in Europe or remote +/- 5 hours CEST time

Position: Full-time contractor

About the role

CoW DAO is looking for a data-driven growth marketer that can expand our channel reach through the thoughtful application of paid and organic acquisition marketing strategies. This is a great opportunity for an ambitious and entrepreneurial growth marketer to take ownership of a high-impact function within an exciting growing and fast-paced startup.

What you'll do

• Create a data-driven strategy for expanding CoW DAOs channel reach and execute it

• Develop channel-specific testing plans based on the growth and marketing objectives of each CoW DAO product

• Own the master plan for marketing attribution

• Ensure that our attribution-specific tech stack is up-to-date and capable of providing the insight we need to make informed marketing decisions; troubleshoot data discrepancies as needed

• Work closely with the engineering and data teams to set up and maintain performance dashboards; consistently report on the performance of your initiatives to the wider team

• Regularly present recommendations for improving the effectiveness of our marketing initiatives based on insights gleaned from obsessively reviewing performance data

• Negotiate with media partners to achieve more-preferable rates over time

• Develop ideas and specs for growth hacks offers affiliate programs etc. in partnership with the frontend team

• Support other members of the marketing team on SEO CRO PR GTM planning creative etc. based on your expertise and unique perspective on our marketing activities

• Participate in campaign-based concepting sessions with other members of the marketing team to ensure that go-to-market strategies are executed as successfully as possible

• Be an internal advocate for the work you do

Who you are

• A subject-matter expert on growth and performance marketing

• Proven track record of delivering effective marketing campaigns and channel strategies

• Fluent with attribution tools (e.g. Google Analytics 4 Amplitude Matomo); comfortable setting up marketing technology from scratch

• Able to interpret complex data and drive strategic decisions

• Entrepreneurial; able to work with a high degree of autonomy

• Obsessive about focus and prioritization

• Collaborative

• Resilient

• Creative

• An excellent communicator – comfortable explaining the theory and rationale for your proposed initiatives to non-marketers in a clear and compelling manner; able to use soft skills to gain internal support and momentum for your desired initiatives

• Passionate about crypto and about building a decentralized financial future; aligned to CoW DAOs mission within the space

Culture

Life within the CoW Protocol is an incredible adventure! We take pride in our collaborative approach embracing autonomy and fostering a culture of big thinking and continuous growth. We value impact ownership simplicity and team spirit. Plus we're all about feedback coming together and enjoying the journey along the way!