Growth Marketing Manager

As the Growth Marketing Manager, you’ll be responsible for developing and implementing the strategies, plans and performance analysis of account-based marketing initiatives and paid media marketing programs to drive awareness, engagement and conversion of new mid-market and enterprise business. This is an individual contributor role on the Demand Generation team.

• Be exceptionally pragmatic. Working in a scale-up environment requires that you’ll be able to make the right trade offs to progress projects while balancing constraints and input. You are pragmatic, and have the ability to make decisions based on data and execute programs accordingly.
• Shape our demand generation strategy for pipeline and revenue growth. Define the prioritization, development and execution of our demand generation initiatives to attract, engage and convert prospects to fuel new mid-market and enterprise business growth in an efficient and profitable manner.
• Collaborate with cross-functional teams. Work with the Demand Generation team and partner across Brand, Content, Lifecycle, Sales Development and BI to design best practices for optimizing demand gen campaigns for growth. You’ll help develop upper-funnel strategies that raise ActivTrak’s awareness and engagement, while collaborating on nurture strategies with Lifecycle Marketing and with Sales to identify opportunities to improve lower funnel conversion.
• Own the budget and testing roadmaps to maximize performance. Manage planning, forecasting and budgeting to work towards meeting our goals. Drive testing strategies to optimize targeting, creative, messaging hooks and landing pages. Introduce new opportunities to diversify and scale our paid acquisition mix with new channels and media types.
• Monitor key performance metrics to ensure program health. Ensure that we are optimizing towards our strategic CAC and LTV goals, while balancing upper and mid-funnel metrics (impressions, traffic, MQLs, SQLs, Opps, conversion rates, cost pers, and brand awareness). You’ll help determine that we have the right mechanisms to effectively measure performance and progress towards our business goals.
• Act as a go-to expert of demand creation for internal teams. Democratize insights and learnings of your programs to help stakeholders clearly understand what’s possible, how demand creation and demand capture work better together over time, and how they can best contribute towards testing, optimization and growth.
• Be customer-obsessed. We believe understanding the customer experience across pre and post sales activity helps our team build amazing products that solve real problems. You will understand our customers and the challenges they face through conversations, research, and engagement with our community.

Requirements

As the Growth Marketing Manager, you will translate business priorities, customer insights and performance data into actionable digital marketing strategies, manage budgets focused on working towards key business outcomes, and build successful working relationships with both internal partners and media agencies. You will also:

• Have experience with or understanding of a B2B SaaS tech stack (e.g., Salesforce, Demandbase, Marketo, Outreach, etc.)
• Have experience optimizing spend across various demand generation channels (e.g., LinkedIn, display networks, content syndication, etc.)
• Lead multiple high-visibility projects while consistently meeting objectives in a dynamic, results-oriented team environment
• Thrive on the opportunity to lead, build and collaborate to drive results
• Communicate a succinct vision, strategy and roadmap to executives and team members
• Break a demand generation strategy down into a testing plan to work towards achieving key growth and efficiency outcomes
• Flex your thinking across the buyer journey, including how different media channels fit best into that journey
• Continuously develop a better understanding of our customers to inform audience targeting, messaging, content mapping and account lists
• Craft and iterate on consumer-facing messaging that makes programs better connect with target accounts and personas
• Use data to help uncover actionable insights to optimize campaigns for growth, efficiency and profitability

Benefits

Work environment

• Position is remote within US
• Minimal travel
• Limited physical demands

This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company. If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you!

ActivTrak is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. #LI-REMOTE