Growth Marketing Manager

Who You Are

Spot & Tango is looking for a Growth Marketing Manager to join our NY HQ team! In this role, you will report directly to the Vice President of Growth Marketing. You are analytical, curious, and creative. As a member of our growth team, you will work closely with the creative production team and creative agencies, tech product team, and analytics team. This is an exciting role for someone with exceptional analytical skills, exemplary attention to detail, and a desire to become a paid social expert and grow with Spot & Tango’s growth marketing team. This is a fantastic opportunity to drive an impact at a leading pet health & wellness startup.

Responsibilities

• Lead Spot & Tango’s Paid Social program, managing the annual budget across Facebook, Instagram, and other paid social channels.
• Develop and drive an ambitious cross-platform roadmap to maximize customer acquisitions & LTV and optimize acquisition cost (CAC, CPA).
• Design and A/B test new optimization strategies, audience segmentation, creative, landing experiences, and other program initiatives.
• Oversee day-to-day performance of Spot & Tango’s Paid Social program, building processes, tools, and reports to effectively & efficiently manage and accelerate growth.
• Collaborate with cross-functional teams (Creative, Product, Attribution, Data Science) to understand Paid Social’s role in the broader marketing mix and advocate for the best Paid Social customer journey.
• Build strategic partnerships with external advertising vendors (e.g. Facebook, TikTok… etc.) to test new growth products and advertising tools.
• Serve as an expert on overall channel performance and strategy.

Requirements 

• 4+ years experience in digital marketing (preferably with Facebook advertising experience), with a heavy analytical emphasis and drive to master paid social performance marketing.
• A domain ownership mindset and ability to thrive in a fast-paced environment.
• Strong analytical/critical thinking skills with proven ability to leverage data to identify trends, spot performance opportunities, and tell data-driven stories.
• Precision and attention to detail (zero-defect analysis, quick spotting of unexpected performance/bugs, ability to troubleshoot marketing tracking systems, etc.).
• Excellent interpersonal and communication skills – written and verbal.
• An interest in launching and testing new advertising channels.
• Knowledge of experimentation and creative optimization.

This is a hybrid position.

You must be able to commute into our office in Midtown Manhattan Monday, Wednesday, and Thursday.