Growth Marketing Manager

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience. Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for some of the leading customer service brands like Ring, Glovo, Glossier and Sweetgreen.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $200M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels. In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M in capital, ensuring Kustomer’s growth and success for many years to come. 

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. We have also transitioned to a remote friendly company, with Krew members located throughout the U.S. coming together for Kamp Kustomer each year.

Key Responsibilities

As a Growth Marketing Manager, you will play a pivotal role in supporting our demand generation initiatives, driving pipeline from lead to opportunity. Your ability to wear many hats will be your strongest asset as you navigate a diverse range of responsibilities, including Conversion Rate Optimization (CRO) across our marketing website, managing our Pay Per Click (PPC) agency, building automated signal-based email marketing campaigns, managing our email database, and collaborating closely with our content marketing agency.

As a Growth Marketing Manager, you will:

• Develop and execute strategies for exponential growth, focusing on pipeline generation across paid/free acquisition channels

• Build and optimize email nurture sequences at every step of the funnel to ensure the smooth transition of leads to opportunities

• Work closely with multiple agencies and consultants to ensure marketing revenue objectives and goals are achieved

• Develop and execute outbound marketing sequences to maximize customer acquisition

• Work closely with various teams, including marketing, product, and sales to ensure alignment of growth initiatives with overall company goals

• Leverage your knowledge of CRO and PPC strategies, along with proficiency in Wordpress, Hubspot, Marketo, Salesforce, and other platforms to drive growth

• Use data-driven insights to measure, analyze, and report on the success of growth initiatives, with a focus on generating qualified pipeline for the sales team

• Stay ahead of the curve, identifying and implementing the latest growth marketing tools, trends, and strategies.

Key Qualifications

• Minimum of 8 years of experience in a similar role, preferably in a startup environment

• Experience in B2B SaaS for the midmarket and enterprise space is required

• Strong knowledge of CRO, PPC, and SEO strategies

• Proficiency in Wordpress, Hubspot, Marketo, Salesforce, Zapier, Google Sheets and other marketing tools

• Excellent time management and communication skills

• Ability to pivot quickly and adapt to changing priorities

• Strong analytical skills with a focus on data-driven decision making

HIPAA Compliance

All roles at Kustomer may involve handling sensitive personal data.

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.