Growth Marketing Manager

Tulip, the Frontline Operations Platform, is empowering the world’s frontline workforce to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s no-code platform, companies can empower those closest to operations to digitally transform their shop floors and gain real-time visibility into the people, machines, and processes involved—all in a matter of days. 

Companies of all sizes, across industries including consumer electronics, aerospace and defense, contract manufacturing, automotive, apparel, medical devices, and more, have implemented Tulip’s platform to solve some of the most pressing challenges in manufacturing: digitizing paper-based processes, integrating machines and devices at the edge, and capturing and analyzing real-time data.

A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Budapest, HU, and Munich, DE. It has been recognized as a Forbes IoT Startup to Watch, Challenger in the 2021 Gartner Magic Quadrant for Manufacturing Execution Systems, IDC Innovator, Frost and Sullivan Entrepreneurial Company of the year, and a World Economic Forum Global Innovator.

About You:

Tulip is looking to add a Digital Marketing Manager to our rapidly growing marketing team!

We are looking for a talented performance marketer who aligns with our team values of collaboration, innovation, and continuous improvement. The right candidate will be passionate about experimenting, building, and optimizing efforts across our core marketing channels, helping to generate pipeline and grow revenue.

What skills do I need?

• 3 years of performance marketing experience including SEO, Display, paid search, and/or paid social
• Experience with Google Analytics and/or similar web analytics tools
• Experience working in a B2B environment, understanding of key B2B metrics
• Experience manipulating data, strong analytical skills and familiarity with Google Sheets/Excel
• Excellent verbal and written communication skills, ability to explain strategy with key collaborators
• Interest in learning more about the manufacturing industry

Extra skills (a plus, not a requirement)

• Agile project management experience
• Familiarity with marketing automation platforms such as Marketo or HubSpot
• Experience with Conversion Rate Optimization and improving website UX

Key Responsibilities:

• Build, manage, and optimize paid media across paid search and social channels. Continually iterate and test ad creative, web copy, and landing pages to improve campaign efficiency.
• Expand marketing campaigns into growing international markets. Work closely with International Marketing Lead to ensure context and cultural nuance is tied into marketing campaigns.
• Manage search engine optimization efforts including keyword research and content optimization. Will work closely with content teams to plan and develop content strategy.
• Pull and analyze data to report on campaign performance and communicate results with key stakeholders.
• Nurture leads to educate and enable them with relevant thought leadership content and product resources

Key Collaborators:

Demand Generation, Product Marketing, Product Growth

Working At Tulip

We are building a strong, diverse team that values hard work, families, and personal well-being. 

Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
• Hybrid work model and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.