Growth Marketing Manager

About Apty
Apty is a digital platform that accelerates software adoption and goes beyond UI walkthroughs and tooltips to focus on business processes, outcomes, and employee productivity. The proactive digital adoption platform works with any web-based application to track usage, provide on-screen help, and improve overall adoption. Apty's data engine analyzes the user data and provides actionable insights so you can improve efficiency at an unprecedented scale. Apty also functions as an innovative and intelligent platform to provide users with real-time guidance while navigating through web applications. Apty also helps increase employee self-sufficiency and reduce the load on tech support. Apty set sail with a mission to rescue companies stranded when justifying tech ROI and help them gain real, measurable business value when implementing leading technology solutions. This role is based in our Austin Office near downtown (Hybrid schedule).
What Would You Do?

• Reporting to the VP of Marketing, you'll be responsible for launching, tracking, and optimizing campaigns across marketing channels to move qualified prospects and enterprise customers down the sales funnel.
• The ideal candidate will have a thirst for constantly learning about our customers and adapting our approach to effectively reach them.
• You'll play a key role in driving performance marketing efforts including content planning, and optimization across channels - organic and paid search, paid social, display, email, events, webinars, and podcasts.
• Work cross-functionally with other GTM functions including SDRs, sales, partner, and customer success teams to identify and execute demand and lead generation opportunities
• Identify, execute and measure the success of event programs including virtual and in-person webinars, tradeshows, and user conferences
• Establish and oversee marketing email drip and nurturing sequences
• Identify key assets to be used in performance marketing campaigns, demand/lead generation, and drip/nurture sequences
• Identify improvements to our website and social channels that will increase conversions
• Work with SEO specialist to execute backlinking strategy and optimize content from the website
• Develop and own analytics dashboard to track key growth metrics and KPI's

Requirements:

• 2-5 years with digital marketing experience, preferably at Enterprise B2B SaaS companies
• Excellent communication skills both written and verbal
• Strong project management including experience producing webinars, executing in-person event sponsorships, and delivering content and campaigns
• Experience managing external partners and vendors
• Experience creating / managing high-performing campaigns for display, google Ads, paid social, display, native, and ABM ad tactics
• Experience in both demand and lead generation tactics
• Experience in setting up / managing email drip and nurture sequences
• Experience with creating campaign reports and analytics dashboards
• Experience with CRM's like Hubspot and Salesforce
• Cross-functional project management experience with multiple stakeholders across several departments. Experience working with project management tools like Asana or Jira.
• Exceptional attention to detail and organization is a must.
• Experience with Microsoft Office Applications
• Ability to work cross-culturally with a global marketing team across time zones.

Apty is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against based on gender, race/ethnicity, protected veteran status, disability, or another protected group status.