Growth Marketing Manager

Summary:

Are you a talented and experienced Growth Manager with a passion for building scalable acquisition programs? Do you want to use your skills to make a difference in the lives of the LGBTQ+ community? If so, we'd love to hear from you.

Motto is a stealth startup building a new app that will improve and streamline how queer people meet. Founded by Joel Simkhai of Grindr, our goal is to facilitate meaningful sexual and romantic experiences by matching people with a mutual interest in one another in a fun, simple, efficient, and non-toxic space. We believe that the current apps do not adequately serve, accurately represent, or easily connect the queer community. We are committed to building an effective and positive alternative.

We are seeking a passionate and experienced Growth Manager to join our team. You will be responsible for developing and executing growth strategies for Motto through paid social, paid media, and owned social channels. As the Growth Manager, you will work closely with the marketing and product teams to drive user acquisition, engagement, and retention. You're great for this role if you deeply understand growth marketing (especially paid social), experimentation best practices, and the unique needs of the LGBTQ+ community.

We're open to full-time and freelance positions, and this is primarily a remote position, with preference for NYC-based candidates. We offer competitive compensation and benefits, commensurate with your experience and fit.

Key Responsibilities:

• Develop and execute growth strategies for paid social, paid media, and owned social channels
• Create and manage a content pipeline for all channels, including outreach to potential creators
• Analyze and report on channel performance and optimization opportunities
• Collaborate with the product team to improve user acquisition, engagement, and retention
• Experiment with new channels, tactics, and messaging to continuously improve performance
• Stay up-to-date with the latest industry trends, tools, and best practices in growth marketing

Requirements

• 2-3 years of experience in growth marketing with a proven track record of success
• Experience with paid social and/or owned social channels
• Strong analytical skills and ability to work with large data sets
• Excellent written and verbal communication skills
• Knowledge of experimentation best practices and A/B testing
• Passion for the LGBTQ+ community and our mission
• Start-up experience is a plus