Growth Marketing Manager

About Hebbia:

Hebbia is reinventing the search engine to intelligently answer the world's most complex questions. Our AI understands and reasons over written knowledge to synthesize meaningful responses for users in seconds. We've raised significant funding from Peter Thiel, Index Ventures (via Mike Volpi), Jerry Yang (founder of Yahoo), Ram Sriram (one of the first investors in Google), and others, and have built the fastest-moving team in the world. 

Job Description: 

As the inaugural demand generation hire at Hebbia AI, you will play a pivotal role in shaping and executing comprehensive demand generation strategies from the ground up. This is an exceptional opportunity to establish the demand generation function, lead a dynamic team, and collaborate cross-functionally to generate and nurture high-quality leads. Your contributions will be integral to achieving our company's revenue goals and market presence.

This role is based out of our NYC office in Soho.

Responsibilities:

Demand Generation Strategy:

• Develop and execute the first-ever demand generation strategies aligned with company objectives, targeting various industries and customer segments.
• Leverage market research and data analysis to identify trends, insights, and opportunities for demand generation optimization.

Lead Generation:

• Pioneering the planning and execution of multi-channel lead generation campaigns, including content marketing, events, webinars, social media, PR, paid advertising, and more.
• Develop compelling and relevant content that resonates with the target audience.

Conversion Optimization:

• Establish and optimize landing pages, email campaigns, and other touchpoints to increase conversion rates and lead quality.
• Implement A/B testing and other data-driven methods to continuously improve campaign performance.

Marketing Automation:

• Set up and manage marketing automation tools to nurture leads throughout the customer journey.
• Define and implement lead scoring and segmentation strategies for personalized engagement.

Sales Alignment:

• Work closely with the sales team and revenue operations to ensure alignment on lead qualification, follow-up processes, and feedback loops.
• Provide sales enablement materials and support to enhance lead conversion rates.

Analytics and Reporting:

• Monitor, analyze, and report on the performance of initial demand generation campaigns and initiatives.
• Provide insights and recommendations to refine strategies based on data-driven results.

Who Are You:

• 3+ years of experience in SaaS demand generation, marketing, or related roles. Early stage startup experience preferred.
• Proven track record of developing and executing successful demand generation strategies in the technology or AI industry. Financial services experience is a plus!
• Exceptional leadership, communication, and interpersonal skills.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Creative thinker with the ability to identify innovative approaches to engage the target audience.
• Extreme passion for learning, growth and leadership.