Growth Marketing Manager

We love finance, software, and (believe it or not), taxes - that's why we love what we do! At Avantax, we celebrate our diverse experience and unique contributions and use our combined knowledge to blaze new trails in tax-focused investing. As individuals, we contribute valuable insight from our career history to achieve the Avantax mission. As a team, we work together to make a real impact and have a lot of fun along the way. Our collaborative work features decades of expertise in wealth management.

We bring our unique experiences together to form the heart of Avantax - working in unison toward the goal of creating services that make it easy for clients and professionals to pursue their financial and business goals. At Avantax, we are committed as a company and individuals to the diversity, equity and inclusion of our clients, team members and the communities in which we work.

Are you an innovative problem-solver who's eager to take on new challenges, collaborate with diverse team members and achieve excellence? If so, life at Avantax may be the opportunity for you.

Position Summary

Avantax is seeking a Growth Marketing Manager thatwill function as the content lead and be responsible for driving the growth of our affiliate network by developing a robust content strategy that attracts qualified tax and financial professionals to Avantax. This individual will collaborate closely with the Director of Growth Marketing and the Business Development team to create and disseminate compelling content across marketing channels that effectively engage prospects and generates new leads for our Regional Directors. This individual will play a key role in shaping the narrative and messaging that showcases the benefits and opportunities of affiliating with Avantax.

Essential Duties & Responsibilities

The major responsibilities of the position are listed below. To perform the job successfully, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Plan, develop, and implement a comprehensive content strategy that effectively uses Avantax's differentiators to attract tax and financial professionals to affiliate with Avantax.
• Develop compelling growth marketing campaigns, including lead-nurturing emails, video scripts, case studies, collateral materials, social media advertising, and more.
• Measurement and optimization of content marketing efforts on an ongoing basis.
• Collaborate with the Business Development, Communications, and Public Relations teams to create compelling content that effectively communicates the benefits and opportunities of affiliating with Avantax.
• Ensure the distribution of content across various marketing channels to reach and engage prospects.
• Keep abreast of industry trends and competitor activities to identify new opportunities and maintain a competitive edge.
• Leverage Business Development insights to inform content strategy and messaging.
• Build and maintain strong relationships with key stakeholders, including affiliates, internal audiences, and strategic partners. Attend and assist with specific Business Development events to learn key insights and develop relationships.
• Manage and oversee the implementation of marketing initiatives, ensuring timely execution and adherence to quality standards.
• Leverage SEO research to create pillar services content and topic clusters that will govern our content marketing efforts.
• Develop and maintain an editorial calendar for content that appeals to our target segments, prospect funnel stages, and broader audience.
• Assist with developing the growth marketing content for digital campaigns and Avantax.com, including new pages, campaign landing pages, and keyword-rich blog content.
• Lead research to drive thought leadership content and collaborate with subject matter experts to write white papers, eBooks, presentations, and more.
• Assist with bi-weekly sales and marketing reports for leadership review.
• Edit, proofread, and improve content written by others.
• Other duties as assigned.

Education & Experience

• Bachelor's degree in communications, marketing, advertising, or related field.
• 5-6 years of agency experience or in a similar role.
• Knowledgeable on SEO best practices.
• Excellent written and verbal communication skills.
• Familiarity with content management systems, analytics tracking, social media and email marketing platforms.
• Creativity and the ability to develop original content.
• Ability to develop content that provokes engagement.
• Strong proficiency in a variety of computer applications such as Word, Excel, PowerPoint, and Outlook.

Physical Demand & Work Effort

• Keying/typing, standing, walking.
• Sitting for an extended period.
• Constant mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness in an office environment.
• The job is typically performed under comfortable working conditions; any disagreeable elements are generally absent during the normal performance of the job.
• Compliance with company attendance standards.

Comprehensive Benefits

We offer a competitive salary, and an outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match.

#Avantax

At Avantax®, we believe our work benefits from the diverse perspectives of our employees. As such, Avantax welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Avantax, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions.

Avantax and its business lines, Avantax Wealth Management® and Avantax Planning Partners℠ are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under federal or state law.

Avantax considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law.

If you need assistance or accommodation due to a disability, you may contact us at [email protected], or by calling 972-870-6000 to speak with a member of the HR Talent Acquisition team.